There is an interesting commentary in Radio World...
https://www.radioworld.com/news-and-business/finding-the-right-balance
... about "revitalizing" daytime AM stations by recognizing that skywave distant radio listening is a thing of the past.
The article makes mention of how, 30 years ago, truckers listened to Bill Mack on WBAP in overnights, while today most have Sirius/XM. Yet daytime stations sign off in the winter before afternoon drive even is fully underway.
Is this worth pursuing, or is AM too far gone to be saved by improving the lot of daytimers and restrictive directional patterns that don't protect local service groundwave contours... just unused skywave reach?
https://www.radioworld.com/news-and-business/finding-the-right-balance
... about "revitalizing" daytime AM stations by recognizing that skywave distant radio listening is a thing of the past.
The article makes mention of how, 30 years ago, truckers listened to Bill Mack on WBAP in overnights, while today most have Sirius/XM. Yet daytime stations sign off in the winter before afternoon drive even is fully underway.
Is this worth pursuing, or is AM too far gone to be saved by improving the lot of daytimers and restrictive directional patterns that don't protect local service groundwave contours... just unused skywave reach?