Page 1 of 3 123 LastLast
Results 1 to 10 of 24

Thread: iHeart WONK's DC

  1. #1

    Exclamation iHeart WONK's DC

    https://www.youtube.com/watch?v=BjtNT0S1Pbw

    Using an HD-2 signal and 104.7 translator.

    It's probably a good idea. News and Talk are HUGE in DC. iHeart wants a piece.

    Unfortunately, I have NO idea what a "WONK" is, (although they try to explain it on that highly produced video.) I think they made it up.

  2. #2
    tripinva's Avatar
    Join Date
    Jan 2008
    Location
    Alexandria, VA, US
    Posts
    1,836
    Quote Originally Posted by AMRocks View Post
    https://www.youtube.com/watch?v=BjtNT0S1Pbw

    Using an HD-2 signal and 104.7 translator.

    It's probably a good idea. News and Talk are HUGE in DC. iHeart wants a piece.

    Unfortunately, I have NO idea what a "WONK" is, (although they try to explain it on that highly produced video.) I think they made it up.
    Sigh. Best radio station in the area, gone.

    And if you've never heard the word "wonk" then you've not been paying attention. https://www.merriam-webster.com/dictionary/wonk

    - Trip
    N4MJC

    Comments are my own and not that of the FCC (my employer) or anyone else.

    RabbitEars

    "Ignorance and prejudice and fear walk hand in hand..." - Rush "Witch Hunt"

  3. #3
    "Wonk" is a Clintonism; it's "know" spelled backward. Fortunately, it appears to have faded from common usage, unlike the invented active verb "grow" as in "grow the economy." (One expands the economy. The economy grows as a result. One does not "grow the economy.")

    This Wonk-FM sounds like a promotion for an IHeart webstream. IHeart broadcasts most if not all of its music streams on HD channels, I assume for royalty purposes. The Wonk translator likely exists for promotional and clearance purposes, not for ratings. I can't imagine too many people in the D.C. market are clambering to hear snippets of Geraldo and WLW's talkers on a daily basis.

  4. #4
    Quote Originally Posted by tripinva View Post
    Sigh. Best radio station in the area, gone.

    And if you've never heard the word "wonk" then you've not been paying attention. https://www.merriam-webster.com/dictionary/wonk

    - Trip
    Just because it's in the dictionary, doesn't mean anyone uses the word. Try walking up to a WONK and telling them they're a WONK. LOL

  5. #5
    American University in DC has been using "wonk" in their slogan for a long time. It might be enlightening to see their explanation of the term, and why they think it is "uniquely Washington". https://www.american.edu/ucm/wonk-campaign.cfm
    "Its music what makes a radio station, and at Live FM, we play the last music around."
    After receiving that copy, I quit the VO industry.

  6. #6
    Quote Originally Posted by PTBoardOp94 View Post
    American University in DC has been using "wonk" in their slogan for a long time. It might be enlightening to see their explanation of the term, and why they think it is "uniquely Washington". https://www.american.edu/ucm/wonk-campaign.cfm
    The first time I encountered the word was in descriptions of Bill Clinton -- "policy wonk." I didn't have to know the dictionary definition of the word to understand its meaning.

  7. #7
    Moderator/Co-Administrator
    Join Date
    Jul 2003
    Location
    SoCal
    Posts
    38,869
    Quote Originally Posted by PTBoardOp94 View Post
    American University in DC has been using "wonk" in their slogan for a long time. It might be enlightening to see their explanation of the term, and why they think it is "uniquely Washington". https://www.american.edu/ucm/wonk-campaign.cfm
    Thanks for the link. I think we can conclude that the term has great meaning for the intended audience, even if it is not as widely understood in the rest of the nation.

    Perhaps this is a good example of a station that understands its local market?
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, Billboard, Cash Box, R&R, Record World, Music & Media, Audio, Television/Radio Age, R&R, Duncan's American Radio, Popular Electronics, Studio Sound, Broadcast Engineering, db, and more.

  8. #8
    Quote Originally Posted by DavidEduardo View Post


    Thanks for the link. I think we can conclude that the term has great meaning for the intended audience, even if it is not as widely understood in the rest of the nation.
    Kind of like WECK in Buffalo, home of beef on weck, eh?

  9. #9
    Checking out WONK FM I've heard bits of conservative talk radio from across the nation, all saying the same things pretty much. Yawn. WMAL, and to a lesser degree WWRC, already have this covered.

    There goes any audience the small 104.7 signal had, Radio Sputnik at 105.5 will probably have better (but still very low) numbers.

  10. #10
    To iHeart's credit, for some reason unlike most of their radio stations, the stream for this one opens and starts playing immediately with one click.

    I Googled "WONK-FM," clicked on the link, https://www.iheart.com/live/wonk-fm-7311/, and without the usual having to wait 10-15 seconds for all the third-party crap to load and sit through a video pre-roll add, the station just started playing.

    That's the way internet streaming should be - 1) make it as simple as possible for the listener to access, 2) get the listener engaged, 3) THEN sell the listener something. And the advertising should be AUDIO to reach listeners in cars, joggers, etc. who aren't looking at their screens.

    WONK seems to be an interesting concept relying on input from iHeart stations from around the country.

Page 1 of 3 123 LastLast

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

     
Useful Contacts
Community


123