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Doesn't it seem weird that HOT 93.3 is slowly rising in ratings?

9

97chris

I notice HOT 93.3 has been going up by .2 in the ratings for the past few months. Did they change anything? Will the ratings increase more? Will Kiss finally have a good competition?
 
97chris said:
I notice HOT 93.3 has been going up by .2 in the ratings for the past few months. Did they change anything? Will the ratings increase more? Will Kiss finally have a good competition?
Click to expand...

0.2 is statistically not significant: it's well within the margin of error of the research. At this point, it is best to wait until January and February after the holiday aberrations are over and see what the trending shows.
 
I can't remember the last time 93.3 ever reached a 2.0 share or higher. Even KVIL (as Amp) was doing better before they flipped to Alt (aka "Amp with Green Day in their playlist")
 
97chris said:
I notice HOT 93.3 has been going up by .2 in the ratings for the past few months. Did they change anything? Will the ratings increase more? Will Kiss finally have a good competition?
Click to expand...

Only thing they changed was adding the syndicated "Tino Cochino Show" to afternoons, which is mostly heard on Top 40/Rhythmic stations. They are also in search of a new PD.
 
bucwhyl said:
Only thing they changed was adding the syndicated "Tino Cochino Show" to afternoons, which is mostly heard on Top 40/Rhythmic stations. They are also in search of a new PD.
Click to expand...

The significant increases are in 18-34 women, where they have gone up around a whole point over the Jan-Oct average. But the gains were mostly in nights and weekends, with no change in the daytime dayparts.

While overall in 18-34 and 18-49 it looks like an improvement, with the "off" dayparts making the major difference, that could also be a change in P1 behavior by just a couple of panelists.
 
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