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Hannity mostly out at WSB

I

invictus

Listening this afternoon, Ericson said he was going to start up at 4pm and Arum would start at 6pm. Sounds like they are moving Hannity's two hours to after Arum. Makes you wonder, given the size of the station and market, just what are Hannity's ratings doing.
 
The official reason from PD Pete Spriggs is they want to get in more traffic reports since Atlanta's traffic woes are starting earlier. I'm surprised, though, given Hannity's long history in Atlanta. This is the second year that WSB schedule changes are taking place on January 1.
 
The real reason is they'll have more local avails that they can sell. Always follow the money.
 
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