Note this is in preparation of its launch in 2019

Sinclair Broadcast Group has named three key members to STIRR’s management team: Adam Ware as general manager, Stacie Anthony as editor in chief and Ben Lister as director of content acquisitions and business development.

Based in Santa Monica, Calif., Ware, Anthony, Lister and their respective teams are finalizing plans for the new OTT streaming service to launch in early 2019. “We are confident that under the leadership of Adam, Stacie and Ben, we will be able to propel STIRR forward and solidify it as an industry-leading streaming service upon launch,” said Christopher Ripley, Sinclair’s President-CEO. “The broadcast industry is rapidly changing, and with their collective expertise, we will be able to stay at the forefront of the latest technologies and services.”

Ware, who will be STIRR’s general manager, brings 30 years of experience in launching and building new media businesses. His career has included leadership roles at Paramount Television, Interactive Corp and FOX Broadcasting Company. Currently, Ware also serves as head of digital media and business development for Tennis Channel, where he launched Tennis Channel Plus, making it the first television network in the U.S. to offer a direct-to-consumer OTT service.