Boston Radio Ratings November 2018 - Page 2
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Thread: Boston Radio Ratings November 2018

  1. #11
    Quote Originally Posted by MRBIboredop View Post
    I'd love to have access to detailed numbers for WODS

    Granted it is Entercom's ship to sail, but when CBS blew out the staff in 2012 they had better 6+ "beauty queen" numbers than what they have posted in the last year.

    Cripes WRKO, the home of angry white conservatives in the 55 to dead demo are ahead of them in the 6+ numbers.

    They must be billing really well to the 18 to 34 females.

    PS look at the Tampa #'s, WRBQ where Paula Street ended up ( it was still CBS when she landed there, now Beasley) , is very close to what WODS was or could have been ( their playlist moves with the aging demographic) and in the 6+ they are #5 with over a 5 share
    I think it was a mistake for them to shoot their WODS with amp radio. A WOGL WCBS KRTH classic hits or even adult hits would do much better for them. Upbeat and 80s focused hits would get some nice 25-54 numbers in Boston.

  2. #12
    Quote Originally Posted by DOB View Post
    I think it was a mistake for them to shoot their WODS with amp radio. A WOGL WCBS KRTH classic hits or even adult hits would do much better for them. Upbeat and 80s focused hits would get some nice 25-54 numbers in Boston.
    Boston has always been a rockier market than Philly or NY. That's why WROR mixes rock with their hits.

    Plus if you go too far with 80s it will cannibalize Mix.

  3. #13
    With WODS at the time it flipped, as I recall, the issue was not ratings it was revenue and selling the station. CBS thought it would be easier to sell with the AMP format. It may be bringing in more money with lower ratings than it did before - who knows. I was a frequent WODS listener as well and was sorry to see it go.

  4. #14
    Me too!

  5. #15

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    Quote Originally Posted by Eli Polonsky View Post
    Have any of them actually made it onto the air yet?
    I honestly don’t know. They’ve actually been down in the ratings over the last couple months, so I doubt it. They have made more appearances in the Boston area lately, so maybe?

  6. #16
    I would be curious to know if TJ brings in a younger demo than Matty ?

  7. #17
    Quote Originally Posted by Tomgsinger View Post
    I honestly don’t know. They’ve actually been down in the ratings over the last couple months, so I doubt it. They have made more appearances in the Boston area lately, so maybe?
    WXLO's boosters are not listed in Radio-Locator, but the five boosters and one translator for WXRV "The River" are, and those are definitely on the air. I've heard them.

  8. #18
    The music of the old WODS format as of just before the flip to AMP, '60s, '70s and '80s hits along with "Oldies 103.3" jingles, still plays on its HD2 channel, but without the great DJ's it had before.

  9. #19
    Quote Originally Posted by Eli Polonsky View Post
    The music of the old WODS format as of just before the flip to AMP, '60s, '70s and '80s hits along with "Oldies 103.3" jingles, still plays on its HD2 channel, but without the great DJ's it had before.
    Now that is too bad, they were great!

  10. #20
    Quote Originally Posted by Eli Polonsky View Post

    WXLO's boosters are not listed in Radio-Locator, but the five boosters and one translator for WXRV "The River" are, and those are definitely on the air. I've heard them.
    Has it had any impact on the ratings (of WXRV)?

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