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Latest Chicago Radio Ratings
- Thread starter Dr Wayne
- Start date
So tomorrow wee will see Robert Feder's report on the radio ratings, I wonder if The Mix's morning show once again will be out of the top spot by WBBM once again.
It's possible it could flip to that, or something else, but I can't say for sure what will happen
Here is Robert Feder's take on the latest ratings
https://www.robertfeder.com/2018/11...icago-radio-ratings-wbbm-newsradio-top-story/
https://www.robertfeder.com/2018/11...icago-radio-ratings-wbbm-newsradio-top-story/
It took a whole lot of scrolling down the list to find WLS-AM. No wonder they will be using syndication in PM drive starting in January.
Why would iheart squeeze their own WLIT? If they want to rebrand 95.5 and go after the older subset of 25-54 wouldn't they be much better off doing an adult/classic hits format instead of stepping on a sister station's feet?
95.5 FM is tied for the 24th spot and has a 1.4 rating which is down from 1.5 from last month. A flip can't hurt and a Soft AC would be interesting considering MeTvFm is in the top 10 with a horrible dial position. Chicago could use a Breeze format and I bet it would be in the top ten quickly.
MeFM is lower than 95.5 in the sales demos.
While WEBG looks bad in all demos, that does not mean that a soft / old AC is going to do any better unless it is targeted much younger.
In the meantime, iHeart's country station gives them a clear for Bobby Bones in market #3, and perhaps shaves a point off US99.
A
andreajesus
Guest
TWO? and meanwhile, WLS 94.7 is MORE than holding its own - as a matter of fact, iirc, their morning show is top 5, midday show is top 5, and afternoon show is top 5 (feel free to correct me at any point
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A
andreajesus
Guest
depends upon whether Bobby Bones can take time off from his busy schedule ("Dancing With The Stars" tour, etc.) to still do radio....
Can WLIT and a Breeze station co-exist in Chicago? Not if WLIT is AC. But hasn't it moved more to Hot AC lately? If WLIT is concentrating on 30 to 45 women while a Breeze station concentrates on women in their 40s and early 50s, there'd be room for both stations.
I know a lot of large northern cities now have two country stations where there was once only one, Boston, Minneapolis, Seattle, Detroit, Portland. But Chicago doesn't seem to be showing much interest in 95.5.
I know a lot of large northern cities now have two country stations where there was once only one, Boston, Minneapolis, Seattle, Detroit, Portland. But Chicago doesn't seem to be showing much interest in 95.5.
A
andreajesus
Guest
Good point - but would it make sense given the fact that, let's say, BOTH 'LIT AND Breeze are playing somewhat of the SAME, EXACT playlist? The demographics that you're using tell me that right now it's too close to call (I'm 59...
)His answer is: If Seacrest can do it, I can do it. Just think of him as a country Seacrest.
A
andreajesus
Guest
Good point.....as long as Bones doesn't get a daytime talk show the way Seacrest has....
It will be interesting to see what their afternoon ratings will be like with a syndicated afternoon show
Can't be a whole lot worse than what they're getting now. If this is what live & local is worth, then maybe it's time to try something else.
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