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The Breeze

D

dvdnjr91

New Participating Member
With this Soft AC format spreading through the country does anyone think it might come back here in San Diego any thoughts.
 
dvdnjr91 said:
With this Soft AC format spreading through the country does anyone think it might come back here in San Diego any thoughts.
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Remember, the format is not "The Breeze". The format is "soft AC". "The Breeze" is just the name some stations have applied to that format.
 
My guess is some owner will give it a go. If KXSN a few years ago went to #1 originally as a Soft AC station, before it switched to Mainstream AC, and later Classic Hits, someone else will give it a shot too.

Could it be programmed on 105.7 XHPRS, whenever it comes back? Or will it return as a Classic Hits station? Few markets have more than one Classic Hits outlet. Maybe 105.7 will just be a non-commercial, automated juke box because nobody wants to pay what XHPRS's owner wants in return for the lease.

I'd say if Soft AC comes to San Diego, it may just be on 105.7. However, Northern San Diego County, which likely has older residents interested in Soft AC, might have trouble pulling in 105.7 from a tower in Mexico.
 
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Who would you blow up? Jamn' is iHeart's weakest link, and it's still getting a 2 share. As a company, they're most likely to do it, only because they have all the tools ready for a quick flip.
 
Gregg. said:
I'd say if Soft AC comes to San Diego, it may just be on 105.7. However, Northern San Diego County, which likely has older residents interested in Soft AC, might have trouble pulling in 105.7 from a tower in Mexico.
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105.7, technically not even a Tijuana station, is an inferior facility,

But we can't forget that the first soft AC success of this era was WFEZ in Miami, with an audience composition that is almost 60% Hispanic. The format, if properly researched, can be very inclusive.
 
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