It is extremely rare for three secular FM stations to switch to all Christmas music in a given market. The only time I can remember something similar was about 10 years ago in Philadelphia. Both the AC station, WBEB, and the Classic Hits station, WOGL, would flip every year. Then another station at 97.5 wanted to go AC, and it also flipped. The three stations finished 1-2-3 in the Holiday ratings. But the 97.5 AC station failed once it started airing its regular playlist and it eventually became Sports Radio WPEN.
Imagine that in Seattle, there'll be five all-Christmas stations if you add KIXI AM 880 and Christian Contemporary KCMS 105.3. Amazing.
Meanwhile in Atlanta, the only station that switches is that market's Christian Contemporary outlet. No one else flips. Very odd.
Imagine that in Seattle, there'll be five all-Christmas stations if you add KIXI AM 880 and Christian Contemporary KCMS 105.3. Amazing.
Meanwhile in Atlanta, the only station that switches is that market's Christian Contemporary outlet. No one else flips. Very odd.