https://www.dallasnews.com/opinion/...ion-isdoing-surprisingly-except-city-councils
The article cites that Dallas City Hall meetings can be seen in other places though as reason to cut City hall meetings from WRR-FM.
The article cites that Dallas City Hall meetings can be seen in other places though as reason to cut City hall meetings from WRR-FM.
Here's something that caught me off-guard: WRR-FM — the classical-music station you and I and every other Dallas taxpayer owns — is a ratings juggernaut. Well, OK. Not quite. But it is a Top 25 radio station in this very competitive market.
According to the latest Nielsen trend reports, the City Hall-owned station — one of the few like it anywhere in the country — pulls in more listeners than ESPN's FM talk station, KERA's all-music offshoot KXT-FM or KLIF-AM's right-leaning talk-talk-talk.
That is, until the Fair Park-based, 100,000-watt station swaps Mahler for the mayor at 9 a.m. every other Wednesday. And then nobody's listening. Close enough, anyway.
According to station officials, in October alone, an average of some 11,300 people listened during any random 15-minute period every weekday from 6 a.m. to 7 p.m. That doesn't seem like a lot compared to top-rated KISS-FM, which garners tens of thousands of pairs of ears during the same time period. But WRR's idea of a hit-maker is Sergei Rachmaninoff, not Post Malone. Kids today.
But on those every-other-Wednesdays when WRR broadcasts Dallas City Council voting meetings, ratings fall off a cliff to just 1,900 listeners.
"We lose about 80 percent of our audience," said the station's interim general manager Mike Oakes. For those, like me, who are bad at math.