WJBR is all Christmas.
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Thread: WJBR is all Christmas.

  1. #1

    WJBR is all Christmas.

    99.5 WJBR made the switch to all Christmas at 5pm. Still waiting on the Bee.

  2. #2
    Jingle Bell Radio. I see what they did there.

    Still more creative than 106.

  3. #3
    Quote Originally Posted by AbrahamJSimpson View Post
    Jingle Bell Radio. I see what they did there.

    Still more creative than 106.
    I know this is corny as all hell but corny is catchy and that is what you want with a stunt set up to intro a new format.

    I woulda went with "Merry 106-Mas Philly" or "Santa's Merry 106-Mas".

  4. #4
    I gotta say JBR flipping on the 9th is pretty damn early isn't it?
    Host on Rowan Radio 89.7 WGLS-FM

    Radio DX'er- using Grundig Sat. 750, Tecsun PL-880

  5. #5
    They followed Real 106.1. They don't want to lose their listeners to a new AC competitor.
    Christmas music tends to get people to add a station to their presets. They would tend to keep the new preset after Christmas. WJBR doesn't want its listeners to even tune to 106.1. They know most also have 101.1 on their presets so they don't mind losing some of their listeners to B101.

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