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2018 Election Midterm Coverage

Y2kTheNewOldies

Y2kTheNewOldies

https://www.politico.com/story/2018/11/05/2018-elections-media-coverage-midterms-surprises-963534

https://thestreamable.com/guides/li...to-stream-the-midterm-elections-without-cable

https://www.hollywoodreporter.com/news/2018-midterms-how-broadcast-news-is-prepping-1158245

Note these articles will show how the networks will cover the congressional elections though. But depending on where you are some parts of the country might pre-empt national coverage of the midterm of the elections for local newscasts for governors, state congressional races, mayors, city and county councils and battleground congressional elections for the US House and Senate.
 
I think the OTA Networks have a real advantage in mid-term coverage because their local affiliates provide better coverage of local races which are much more of a focus in mid-term years.
 
Here in Hartford, CT WFSB the Merideth Owned CBS station had local election coverage. At 7AM this morning CT still didn't know who the new Governor was going to be.

WTNH the NexStar ABC affiliate showed ABC's coverage, but had local coverage on co-owned WCTX MYTV 9.

WVIT the NBC O&O had network coverage.*

Tribune's FOX affiliate WTIC-TV did not have coverage aside from showing results at the bottom of the screen during FOX Primetime.

*What was hilarious was when NBC coverage mentioned CT they showed Candidate A winning with X percentage of the voters over Candidate B while the other 2 channels that were doing local coverage had the complete opposite. Both Channel 3 and Channel 8 (via their coverage on MYTV 9) showed Candidate B winning over Candidate A. And their percentages were much different.
 
https://deadline.com/2018/11/fox-ne...ns-ratings-cnn-msnbc-donald-trump-1202497745/

According to this article Fox News won with Cable Viewers for Midterm Election coverage.

FNC’s Bret Baier and Martha MacCallum anchored coverage was watched by 7.8 million viewers with a staggering 2.4 million in the news demo of 25-54.

That’s more than two million sets of eyeballs than second place NBC drew in the 8 – 11 PM ET slot. In viewership, FNC beat its own 2014 Midterms coverage by 24%. With an audience of 5.1 million watching punditry and political speeches, CNN was down 34% from FNC. In the 25-54 demo the Jeff Zucker run cable newswer inched ahead of Fox News by a slight 6% for what is basically an even result.

Overall, the midterm election had an audience of just under 32.5 million across the three main cabler news outlets and the Big 3. When you add Univision, Telemundo, PBS, CNNe and Fox Business to the mix that total rises to a record breaking 36.1 million viewers over 11 networks tuning in during the primetime period.

That’s a 60% surge over the audience that the 2014 midterms pulled in and rise of 3% over the past record of the 2010 midterms.

With Fox News on top, NBC was second with 5.7 million viewers and ABC was third with 5.3 million, according to Nielsen. Then it was CNN with an audience of 5.07 million, MSNBC with 4.7 million and CBS last with 3.9 million
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Note this is just for networks though, depending on your area some stations may have pre-empted national coverage of the Midterm elections for expanded local news for Governors, propositions, mayors, state legislature and your affiliates may have told viewers that to see the national midterm congressional election coverage to watch it on the networks app.
 
https://tvnewscheck.com/article/top-news/225083/3b-spent-midterm-local-tv-ads/

TVnewscheck reports on $3 Billion spent on Political ads

The Television Bureau of Advertising reports that total spending on political advertisements on local broadcast television in 2018 has set an all-time record for a midterm cycle, and any previous election cycle, based upon Kantar Media/CMAG’s latest figures.

“Campaigns, PACs and other entities spent over $3 billion dollars on local broadcast television advertising in the 2018 midterm cycle,” said TVB President-CEO Steve Lanzano. “There is no doubt that local broadcast TV delivers for political campaigns. Candidates continue to derive tangible, winning results from local broadcast television. Tuesday’s dominant reliance on TV, over all other media platforms, demonstrates that voters rely on local broadcast TV to inform their voting decisions.”



“2018 was uncertain in every way; the volatility this cycle was unprecedented,” said Kyle Roberts, president-CEO of Advertising Analytics. “It’s why we saw candidates and campaigns go back to what is tried and true: if you use TV, it reaches voters and they listen. TV works.”
Click to expand...
 
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