KOST Goes All Christmas Friday - Page 5
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Thread: KOST Goes All Christmas Friday

  1. #41
    From P1 Media Group: America's Top Testing Christmas Songs - 2018

    Survey taken in early November 2018 of Adults 25-54 in Top 50 PPM Markets.
    40 songs tested were the Top 40 most-played in 2017.

    Results at link below:

    http://p1mediagroup.com/christmas/

  2. #42
    Quote Originally Posted by pjc1961 View Post
    From P1 Media Group: America's Top Testing Christmas Songs - 2018

    Survey taken in early November 2018 of Adults 25-54 in Top 50 PPM Markets.
    40 songs tested were the Top 40 most-played in 2017.

    Results at link below:

    http://p1mediagroup.com/christmas/
    Great to see this and results of an actual music test. Good to see some of the classics on here.
    Thx for posting. My only question is what's the difference between "airplay rank" for 2017 and "test rank" for 2018, since Mariah Carey's song is ranked differently.
    Last edited by oldies76; 11-09-2018 at 10:10 AM.
    Celebrating 63 Years of Rock & Roll Memories!

  3. #43
    Quote Originally Posted by pjc1961 View Post
    From P1 Media Group: America's Top Testing Christmas Songs - 2018

    Survey taken in early November 2018 of Adults 25-54 in Top 50 PPM Markets.
    40 songs tested were the Top 40 most-played in 2017.

    Results at link below:

    http://p1mediagroup.com/christmas/
    A lot of interesting stuff there.

    -- The Beach Boys' "Little Saint Nick" gets its highest approval percentage from the 25-34 segment, the one farthest removed from the time the song came out.

    -- John Lennon's "Happy Xmas (War Is Over)" does best in 35-44. It also gets a fairly low 3.33 percent "hate" number, which I guess means his "more famous than Jesus" remark and personal atheism have been forgotten or forgiven by almost everyone. Surprising in these "culture war" days!

    -- The test group likes Burl Ives' "Rudolph" more than it does Gene Autry's, but Autry's got far more airplay last year. I wonder if those numbers will result in greater exposure for Ives this year.

    -- The high unfamiliarity score for "Do They Know It's Christmas" is unexpected. It's been a staple of Christmas playlists since it was released more than 30 years ago. I would have expected it to be overwhelmingly familiar 25-54, even at the upper end.

    -- I never would have predicted that Cyndi Lauper/Frank Sinatra "Santa Claus Is Coming to Town" and the Jimmy Durante "Frosty the Snowman" would be the most popular versions of those songs, although I see that Bruce Springsteen's "Santa" is slightly more familiar, which is what I would have expected. I'm not sure I've even heard the other version, but then, my Christmas-format listening is limited.

  4. #44
    Quote Originally Posted by CTListener View Post
    The advertisers can't wait, nor can the target demographic -- female 25-54.
    Apparently not for the advertisers who are (still) advertising on stations that have NOT gone all-Christmas just yet.

    The numbers don't lie. When stations flip to Christmas, people who don't listen to those stations much the rest of the year make them their only choice through late December.
    Every year, someone posts a statement like this, and every time, my response is always the same: so what? When you're the only show in town (doing all-Christmas music anyway), that isn't much to crow about. Aside from that, our AC is usually #1 all year anyway, so big deal; the all-Christmas argument is canceled out.
    So far, radio has not found a date that's "too early," that is, one that will drive off more listeners than it will gain.
    Definitely not true. Here in Nashville, we finally hit the "point of diminishing returns" when stations tried to go all-Christmas as early as Veterans' Day a couple of years ago. That didn't work, so now they are back to doing it around Thanksgiving day. I'm not sure how many listeners that ANY station has ON Thanksgiving day, but at least they finally dialed back the all-yule music somewhat.

  5. #45
    Quote Originally Posted by CTListener View Post

    -- The high unfamiliarity score for "Do They Know It's Christmas" is unexpected. It's been a staple of Christmas playlists since it was released more than 30 years ago. I would have expected it to be overwhelmingly familiar 25-54, even at the upper end.
    It's familiar, but when it comes to traditional Christmas music, it will rank lower. Aside from some of the meaningful lyrics in that song, it's really not a memorable one compared to others on that list. I hardly ever play it.

    Actually, I'm surprised it gotten so much airplay in recent years. Usually the "aid" songs don't fare well after initial release. Do we hear 1985's "We Are the World" today?
    Last edited by oldies76; 11-09-2018 at 11:38 AM.
    Celebrating 63 Years of Rock & Roll Memories!

  6. #46
    Quote Originally Posted by firepoint525 View Post
    Here in Nashville, we finally hit the "point of diminishing returns" when stations tried to go all-Christmas as early as Veterans' Day a couple of years ago. That didn't work, so now they are back to doing it around Thanksgiving day. I'm not sure how many listeners that ANY station has ON Thanksgiving day, but at least they finally dialed back the all-yule music somewhat.
    Hopefully this is a trend. Our local AC station used to start in late October for years. This year.....November 16th, one week before turkey day. Now if we can get retailers to stop having Black Friday sales in July! There's only one "day after Thanksgiving" on the calendar.
    Celebrating 63 Years of Rock & Roll Memories!

  7. #47
    Quote Originally Posted by oldies76 View Post
    Hopefully this is a trend. Our local AC station used to start in late October for years. This year.....November 16th, one week before turkey day. Now if we can get retailers to stop having Black Friday sales in July! There's only one "day after Thanksgiving" on the calendar.
    Where do you live? Here in Nashville, it was just too warm in October (the local meteorologists dubbed it "hot-tober") for anyone here to even SUGGEST playing Christmas tuneage yet. I suspect that that is what is in play here: in other parts of the country, maybe it starts getting cool enough for them to start thinking about playing Christmas tunes. But here, it just ain't gonna happen!

  8. #48
    Quote Originally Posted by firepoint525 View Post
    Where do you live? Here in Nashville, it was just too warm in October (the local meteorologists dubbed it "hot-tober") for anyone here to even SUGGEST playing Christmas tuneage yet. I suspect that that is what is in play here: in other parts of the country, maybe it starts getting cool enough for them to start thinking about playing Christmas tunes. But here, it just ain't gonna happen!
    Colorado Springs, Co. And the station I'm referring to locally is KKLI 106.3. They call themselves the "Christmas Music Station" once they begin playing those tunes.
    Celebrating 63 Years of Rock & Roll Memories!

  9. #49
    Quote Originally Posted by Wimmmex View Post
    Yes it has! Believe me this has been researched to death!





    Why? Because they listened to what they want to listen to...and not what you want them to listen to? <puzzled>
    #1 the first quote was not mine
    #2 yes people ARE morons; the lowest common denominator who put up with multiple numbers of 8 minute stop sets of commercials; do YOU really think they are dying to hear ALL those commercials? Really? And the pablum they are served with music designed to appeal to just average people who use radio as a background to their life. This is why we have what is going on in the world (I'll just leave it there hahaha)

  10. #50
    Quote Originally Posted by SuperRadioFan View Post
    #1 the first quote was not mine
    #2 yes people ARE morons; the lowest common denominator who put up with multiple numbers of 8 minute stop sets of commercials; do YOU really think they are dying to hear ALL those commercials? Really? And the pablum they are served with music designed to appeal to just average people who use radio as a background to their life. This is why we have what is going on in the world (I'll just leave it there hahaha)
    Want me to weigh in?? Haha....Naah, I won't. I'll say this though, radio spots are a definite tuneout, especially when radio stations become "clever" and clump them into 12 minute blocks. That's 12+ miles on a freeway! No way Jose!
    Celebrating 63 Years of Rock & Roll Memories!

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