Is advertising worth it? - Page 4
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Thread: Is advertising worth it?

  1. #31
    Quote Originally Posted by bobdavcav View Post
    That doesn't seem to be the case, as some of the stations I listen to from down there run everything including local commercials on their streams, and I do have some ota airchecks from Orlando with adds, though those particular airchecks don't seem to have that many.
    That's David's point: Some advertisers and stations limit their spots from being web streamed for different reasons. Examples could include where a station sells their streamed inventory separate from the terrestrial. Some advertisers that use union talent to produce the spot are restricted to the market where the spot plays, or one pays a premium in talent fees for each geographical market the spots could be heard.

    When Joey Bagodoughnuts Attorney at Law voices his own spot, he doesn't care whether it gets streamed too.

  2. #32

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    If not you, several people on this board have pointed that out, but at least in this case, I don't think that's the case, as I've heard these both on-air and on streams seemingly with a similar frequency.

  3. #33
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    Quote Originally Posted by bobdavcav View Post
    That doesn't seem to be the case, as some of the stations I listen to from down there run everything including local commercials on their streams, and I do have some ota airchecks from Orlando with adds, though those particular airchecks don't seem to have that many.
    The biggest issue is dealing with AFTRA talent voiced ads placed by agencies where the agency would be required to pay additional fees for streaming. In most such cases stations have to prevent those ads from streaming. The can substitute ads or simply sell different ads online.
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