Is advertising worth it? - Page 3
Page 3 of 4 FirstFirst 1234 LastLast
Results 21 to 30 of 33

Thread: Is advertising worth it?

  1. #21
    Quote Originally Posted by Chuck View Post
    Who would want to pay to be #8 of 14 in a row?
    Who would want to be an artist whose song is the third in a set? Same thing. People tune in and tune out of stations during an hour. They don't tune in at the top of an hour. It's possible they will tune in during spot #8. At that point, your spots is the first they'll hear. It's all relative.

    This argument about being the 8th spot out of 14 is completely irrelevant to the people who care, which are the advertisers. They have the exact same situation in the placement of their ads on TV. The spot sets aren't any shorter in TV, and around this time of year, you'll likely see multiple car spots back to back. Things will get even worse in December. Advertisers understand the context of their spots. They could pay more for fewer spots, they can buy the first spot in a cluster, or they could sponsor complete hours where they're the only advertiser. Those options are always on the table, and the advertisers prefer to buy what you're hearing. These advertisers are buying hundreds of spots. Sometimes they're the 8th spot, sometimes they're the 1st. They're buying frequency and impressions, and they don't care about placement. If they did, that's what you'd hear.

  2. #22

    Join Date
    Jul 2003
    Location
    Knoxville, TN
    Posts
    10,953
    Until late Tuesday, our car dealers, personal injury attorneys and just about everyone else was off the air because we had 14 political ads in a row. "My opponent's a scumbag" "No, MY opponent's a scumbag"

  3. #23
    Quote Originally Posted by gr8oldies View Post
    Until late Tuesday, our car dealers, personal injury attorneys and just about everyone else was off the air because we had 14 political ads in a row. "My opponent's a scumbag" "No, MY opponent's a scumbag"
    We had the same issue with TV in Phoenix. Now that the political ads have disappeared for the time being (remember, the 2020 Presidential Election starts now), it's back to All Accident Lawyers All The Time.
    We have to save the Earth! It's the only planet with football and beer.

  4. #24

    Join Date
    May 2011
    Location
    Edmonds, Washington
    Posts
    2,410
    I don't understand what the deal is with Florida. It seems I can't listen to a station in a major market in that state without hearing an add for a personal injury lawyer. Well I'm not sure that's entirely accurate as Miami and Jacksonville don't seem too bad, but Daytona, Orlando, and Tampa seem to have more personal injury lawyers per capita than any market I've ever heard.

  5. #25
    I think it depends on the format of the station. If another similar format station isn't playing spots when your favorite is, you are likely to push the button and listen to your second favorite station. The sponsor's #8 in a row won't be heard. You are right though, that the sponsors, especially national buys, don't seem to care. They should, but always keep in mind that nobody ever went broke underestimating the taste of the American public.

  6. #26
    Quote Originally Posted by Chuck View Post
    You are right though, that the sponsors, especially national buys, don't seem to care. They should, but always keep in mind that nobody ever went broke underestimating the taste of the American public.
    You also have to understand that most advertisers don't buy one spot. If they only buy one spot, and it's #8 in a cluster, it may not get heard. But if you're buying hundreds of spots, some will be #8, and some will be #1. If you buy from a good salesmen, there will be other elements besides a :30 spot, to further your message. The point is you're buying impressions. There are lots of ways to do that. So there's more to this than just focusing on the 8th spot in a cluster.

  7. #27
    Moderator/Co-Administrator
    Join Date
    Jul 2003
    Location
    SoCal
    Posts
    37,656
    Quote Originally Posted by Chuck View Post
    I think it depends on the format of the station. If another similar format station isn't playing spots when your favorite is, you are likely to push the button and listen to your second favorite station. The sponsor's #8 in a row won't be heard. You are right though, that the sponsors, especially national buys, don't seem to care. They should, but always keep in mind that nobody ever went broke underestimating the taste of the American public.
    Since we can analyze programming moment by moment with the PPM and certain add-on products, we know that a bad song will drive a greater percentage of listeners away than the start of a stopset. Listeners expect commercials. They do not expect bad songs.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, Billboard, Cash Box, R&R, Record World, Music & Media, Audio, Television/Radio Age, R&R, Duncan's American Radio, Popular Electronics, Studio Sound, Broadcast Engineering, db, and more.

  8. #28
    Moderator/Co-Administrator
    Join Date
    Jul 2003
    Location
    SoCal
    Posts
    37,656
    Quote Originally Posted by bobdavcav View Post
    I don't understand what the deal is with Florida. It seems I can't listen to a station in a major market in that state without hearing an add for a personal injury lawyer. Well I'm not sure that's entirely accurate as Miami and Jacksonville don't seem too bad, but Daytona, Orlando, and Tampa seem to have more personal injury lawyers per capita than any market I've ever heard.
    If you are listening to a stream, it may be that the PI lawyers are buying the stream only, and the station or its stream sales delegate, is selling those spots to replace on-air ads that have "no streaming" in the order or contract.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, Billboard, Cash Box, R&R, Record World, Music & Media, Audio, Television/Radio Age, R&R, Duncan's American Radio, Popular Electronics, Studio Sound, Broadcast Engineering, db, and more.

  9. #29
    Quote Originally Posted by Chuck View Post
    ...but always keep in mind that nobody ever went broke underestimating the taste of the American public.
    Sears, Kmart, Howard Johnsons.....et al.
    Illegitimi non carborundum

  10. #30

    Join Date
    May 2011
    Location
    Edmonds, Washington
    Posts
    2,410
    Quote Originally Posted by DavidEduardo View Post


    If you are listening to a stream, it may be that the PI lawyers are buying the stream only, and the station or its stream sales delegate, is selling those spots to replace on-air ads that have "no streaming" in the order or contract.
    That doesn't seem to be the case, as some of the stations I listen to from down there run everything including local commercials on their streams, and I do have some ota airchecks from Orlando with adds, though those particular airchecks don't seem to have that many.

Page 3 of 4 FirstFirst 1234 LastLast

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  




     
Our Conferences
Useful Contacts
Community


Contact Us