(This might infuriate or frighten commissioned ad sales people, so don't read it... or get a box of Kleenex)
Why haven't ad sales on radio stations been simplified and automated in the software-driven age?
If radio stations wish to save money on expenditures, the largest expenditure might be commissions. A "plug in" utilizing an ad service might be the next, big step in radio advertising.
No rubber, no fuss, no surprises.
A radio station will use the plug-in, or a specific radio automation suite, to describe where they have ad spaces, lengths, prices, etc. Advertisers pick the spaces, upload audio, and pay, and the ads are instantly put into rotation on air. Data on the plug-in service describe ratings, reach, format, etc. etc., along with services to produce audio for ads, hone presentation, etc.
It's an easy and all-in-one solution!
There is still need to beat feet and connect to local businesses, etc., but if anyone wants to put ads across nation or even local, they can instantly connect to all the data and rates and possibilities.
Sales departments might reduce size and expenses reduce drastically. It also reduces paperwork and routing and programming, etc.
All audio ads would need approval, naturally, by the station manager (or appropriate party), and that alert of a sale and uploaded audio could go directly to an iDevice. The alert would play the file and ask for approval. Quick, easy, avoids hassle.
Why haven't ad sales on radio stations been simplified and automated in the software-driven age?
If radio stations wish to save money on expenditures, the largest expenditure might be commissions. A "plug in" utilizing an ad service might be the next, big step in radio advertising.
No rubber, no fuss, no surprises.
A radio station will use the plug-in, or a specific radio automation suite, to describe where they have ad spaces, lengths, prices, etc. Advertisers pick the spaces, upload audio, and pay, and the ads are instantly put into rotation on air. Data on the plug-in service describe ratings, reach, format, etc. etc., along with services to produce audio for ads, hone presentation, etc.
It's an easy and all-in-one solution!
There is still need to beat feet and connect to local businesses, etc., but if anyone wants to put ads across nation or even local, they can instantly connect to all the data and rates and possibilities.
Sales departments might reduce size and expenses reduce drastically. It also reduces paperwork and routing and programming, etc.
All audio ads would need approval, naturally, by the station manager (or appropriate party), and that alert of a sale and uploaded audio could go directly to an iDevice. The alert would play the file and ask for approval. Quick, easy, avoids hassle.