https://www.oath.com/our-brands/
https://www.fiercevideo.com/video/a...et-its-previously-set-revenue-target-for-2020
Part of this is merging AOL and Yahoo's advertising models to merge in one place under Oath. Also competing against Google and facebook is another issue too.
https://www.fiercevideo.com/video/a...et-its-previously-set-revenue-target-for-2020
Part of this is merging AOL and Yahoo's advertising models to merge in one place under Oath. Also competing against Google and facebook is another issue too.
Verizon’s media and advertising business Oath (the combined AOL and Yahoo) saw its revenues fall during the third quarter, and it’s impacting the company’s long-term projections.
Oath revenue for the third quarter totaled $1.8 billion, down 6.9% year-over-year.
Verizon CFO Matt Ellis blamed the decrease on revenue pressure from search and desktop usage, which he said is more than offsetting positive growth in mobile usage and video products, including Verizon’s distribution partnership with the NFL.
“Because search and desktop products make up the majority of the Oath business, and we believe pressure in those sectors is likely to continue, we do not expect to meet our previous target of $10 billion of revenue in 2020. The leadership team at Oath is focused on returning to revenue growth by completing the integration of the legacy AOL and Yahoo advertising platforms by year end, implementing initiatives to realize synergies across all of our media assets, and building services around our core content pillars of sports, news, finance and entertainment,” Ellis said during today’s earnings call.