WSRV/97-1 The River calls itself Classic Hits, but it's not a Classic Hits station in the vein of a WCBS-FM or KRTH. It's really a Classic Rock station. WSRV started calling itself Classic Hits before Classic Hits meant former Oldies stations. It was meant to connote Classic Rock minus the really hard stuff.
Roddy, since demographics is such a key part of this discussion and a number of others on these boards, can you give us some perspective as to the demographics that are most / more often specified or requested in buys?
I am more focused on the Hispanic sales demos, which are almost always A 18-49, with A 25-44 being the second more common, followed by nearly parallel M and W specs. There are few 18-34 any more in this sector, where two decades ago it was a near-dominant.
So what are the demos you see requested the most in general market buys? Have they changed over the last decade or so?