What about KYLD(WiLD 94-9) or 107-7 The Bone?
It's one thing to put football on a music station. Not that many games. But baseball is a commitment.
It's one thing to put football on a music station. Not that many games. But baseball is a commitment.
What about KYLD(WiLD 94-9) or 107-7 The Bone?
It's one thing to put football on a music station. Not that many games. But baseball is a commitment.
The Padres ran for a season or so on an alternative station in San Diego. It was not good for the numbers. Second thing Entercom did after closing on CBS in the market was blow up an expendable format to give the Padres a new home.
Now, the train wreck they created before the first pitch is a whole 'nother thread.
The Twins were also on an alternative FM station, but the team owned the station. Even they decided to sell the rights to the games to someone else after awhile because they realized the audiences were so different it did not help revenue.
Football games generally don't disrupt a station that much and they do better 25-54 than baseball.
I'm now wondering if 95.7 The Game will sign a long term deal with the Oakland Athletics or will they let them go and another station picking up the games? Any updates and rumors that you can share about this?
What about KYLD(WiLD 94-9) or 107-7 The Bone?
Now that WCBS-AM in NYC has picked up the Mets, why not put the A's on KCBS? AM only.
If they did that, they would lose Total Line Reporting, and force each station to be listed by Nielsen separately. They really need the combined single line numbers to keep the perception of being "tied" with KQED.
I thought about that when I made my post. Is the contribution of the AM that significant?
Also, do advertisers care if they're tied with a non-com? They're close to tied with WBUR in Boston.
I think there is a feeling in the PPM markets that advertisers will compare with the now-listed non-coms and decide, in some cases, that the commercial station does not reach the whole market.
The AM of the CBS combo covers well a lot of areas towards Santa Rosa to the north and San Jose to the South where the FM is not as good or not audible. I'm guessing that adding the Am increases the rank position by at least 5 if not 10 full positions.
the new home probably will not talk about sports at all anyway.
The easy solution to that problem is for the A's to buy their own station. They can brand it A's Radio, and talk about the team 24/7.
Rich Lieberman, the Bay Area radio blogger,