K-Love jumps into Top 10 - Page 2
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Thread: K-Love jumps into Top 10

  1. #11

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    K-Love is a music format with jock that air simply jocks, no preaching or anything. A shift is not that different than any other format. Everything is intensely researched like a competitive corporate station. As I understand it, many of the earlier KSBJ (Houston) folks wound up at K-Love/Air One.

    They're not going to delve in politics or anything that might create controversy. They survive off listener donations and have that pretty much perfected. Some say they're quite good at it and tend to run lean on expenses.

    I would imagine they're sort of like Minnesota Public Radio in that they look at coverage and overall revenue versus just one market. If you look at MPR, their single station revenue outside Minneapolis/St.Paul, it is only about 30% or so of the total,meaning most of those stations likely couldn't stand alone. In Grand Rapids,Minnesota when they requested a main studio waiver, they noted just 194 donors for the market's two translators prior to the full power news/talk format appeared. By my guess,that was about $30,000 in total. Non-network revenue including local Underwriting for their flagships was under $11 million and I think they have 45 or so stations. I'm guessing K-Love/Air One might be similar but on scale to the market size.
    Last edited by b-turner; 10-08-2018 at 04:26 PM.

  2. #12
    I think 102.9 also briefly used the "K-Love" branding at some point, correct?

    Although I'm sure expenses to run KKLQ in LA are insane, especially considering the marketing spend they've been doing in the market, EMF just needs a small slice of the pie in the market to make it worth while. It's a different ballgame with 11 million potential donors.

  3. #13
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    Quote Originally Posted by radiojomo View Post
    I think 102.9 also briefly used the "K-Love" branding at some point, correct?
    From sign on in 1999 as KLQV, the station ws K-Love, with a Spanish AC format like that at KLVE in LA. When the AC format did not work as well as the one at sister station K-Lve in LA, it was changed to Viva, with a much more pop an d rhythmic format, which ended when HBC decided to roll out the Recuerdo format from KRCD in lA in a dozen markets under PD Amalia González.
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  4. #14
    Quote Originally Posted by DavidEduardo View Post


    From sign on in 1999 as KLQV, the station ws K-Love, with a Spanish AC format like that at KLVE in LA. When the AC format did not work as well as the one at sister station K-Lve in LA, it was changed to Viva, with a much more pop an d rhythmic format, which ended when HBC decided to roll out the Recuerdo format from KRCD in lA in a dozen markets under PD Amalia González.

    You see what might have been an inferior signal playing that devil music is going to work just fine for K-Love, sicne they're broadcasting with a 'higher power'.

  5. #15
    That looks impressive at first glance, but with WTIC's main programming being conservative talk, local news, UConn sports (in a severe down period except for women's basketball), the Red Sox and the NY Giants, how large can 1080's 25-54 audience be?
    Are you trying to be funny?

    David is obviously referring to 96.5 TIC-FM.

  6. #16
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    Quote Originally Posted by MarkW View Post
    Are you trying to be funny?

    David is obviously referring to 96.5 TIC-FM.
    Actually, I was referring to "plain" WTIC. It's the #3 or #4 biller in the market with lower 25-54 ratings.
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  7. #17
    I really don't understand the Christian Contemporary format, in that I wouldn't want to listen to a radio station where all the songs can only deal with one subject. Even within a format like AC where most of the songs are about romantic love, some are about meeting someone new, some are about break ups, etc.

    That said, you would think that CCM would work in some markets like Dallas where the Protestant Evangelical population is high. But San Diego?

    Other CCM stations that do well in the ratings are for the most part locally programmed with local DJs. Dallas, Orlando, Seattle, Atlanta all have CCM stations that are quite successful, but are not satellite delivered. In San Diego, listeners are hearing DJs who I believe are in Indianapolis. And as far as I know, there's nobody in the local station to even do a weather forecast or run a traffic report. And KPRI is competing with itself, since 96.1 KYDO Campo is also owned by EMF, running the Air 1 format. I know Air 1 is supposed to be a bit more uptempo and rock-oriented but I really don't hear the difference.

  8. #18
    Quote Originally Posted by Gregg. View Post
    I wouldn't want to listen to a radio station where all the songs can only deal with one subject.
    Then again, it's a subject that some people feel is very important. Life-changing even. And it's presented in a very comfortable, non-threatening, non-preachy kind of way. And given all the bad news being pumped out, and all the divisiveness being spread, it can be very reassuring.

  9. #19

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    If you're in the Evangelical subculture, the expectation is that you'll primarily consume Christian media.
    San Diego and suburbs have to have their share of mega-churches

  10. #20
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    Quote Originally Posted by Gregg. View Post
    I really don't understand the Christian Contemporary format, in that I wouldn't want to listen to a radio station where all the songs can only deal with one subject. Even within a format like AC where most of the songs are about romantic love, some are about meeting someone new, some are about break ups, etc.
    The songs on CC formats are about life. Not only do they deal with faith, but also with living the faith in a Christian way. For those who feel that they go through life accompanied by, comforted by and guided by God and His Son and the prophets, that's a wide subject range.

    That said, you would think that CCM would work in some markets like Dallas where the Protestant Evangelical population is high. But San Diego?
    You really do not have to be a "bible thumping" Christian to find more spiritual lyrics comforting and enjoyable. Note that many CC stations play secular music that holds the same values as upheld by their faith. Isn't "Unanswered Prayers" really a song of faith?

    KLVJ is 11th in 12+ in San Diego. The Average Quarter Hour listening is 6,000 persons. That's out of roughly 2,500,000 persons who listen to the radio at some point each week. While the rank is good, we are not talking about a huge percentage of people listening at any given time. The cume is just over 200,000. That is around 7% of the market population, a relatively small group but one that listens a lot.

    Other CCM stations that do well in the ratings are for the most part locally programmed with local DJs. Dallas, Orlando, Seattle, Atlanta all have CCM stations that are quite successful, but are not satellite delivered. In San Diego, listeners are hearing DJs who I believe are in Indianapolis. And as far as I know, there's nobody in the local station to even do a weather forecast or run a traffic report. And KPRI is competing with itself, since 96.1 KYDO Campo is also owned by EMF, running the Air 1 format. I know Air 1 is supposed to be a bit more uptempo and rock-oriented but I really don't hear the difference.
    K-Love broadcasts its shows from a variety of locations; the HQ is in Rocklin, CA, outside Sacramento. The morning show comes from Indianapolis, but has been broadcast from other cities in the past.

    The format does not seem to benefit from weather and traffic; people go to the K-Love stations because they are nice to listen too. After all, many of us in programming are questioning the need for traffic and weather at all since most listeners have apps for that that are more complete and more timely and geographically specific.

    As to Air-1, EMF has researched the variants of CC, and they find that the two formats they do definitely reach different audiences. They are working with outside contributors to do a Spanish language version (and as a reference, the CC station in Puerto Rico was, before the hurricane, often top 10 on the whole Island despite only covering about 40% of the ratings metro).
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