97.1 can move closer to Atlanta and gain nearly 400,000 people - Page 2
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Thread: 97.1 can move closer to Atlanta and gain nearly 400,000 people

  1. #11
    Quote Originally Posted by wavo View Post
    Good point!
    Another consideration would be the 50/50 maps are all PREDICTED coverage maps and assume a receive antenna 30 feet in the air!
    When we talk about population counts we are talking about how many people live in a circle based on signal strength. Media Man is referencing the 70 dbu contour, or circle I believe. So while hardly anyone has a receive antenna at 30 feet almost everyone can hear a station in the 70 dbu circle and building penetration is reasonably good. Still, 50/50 means the predicted signal strength will be found at 50% of locations 50% of the time. Predicting coverage, and pop count from a 50/50 map is not always a good approach.
    Longley-Rice predictions take more factors which affect coverage into account, terrain for example, and offer better prediction of signal strength gain, as well as gains in pop count.
    Probably the most important consideration is WHO the gain in population is composed of. If you're a Classic Hits station why would you downgrade, and potentially lose P1s, to potentially gain 400K listeners, many of whom are NOT P1s?
    Trusty is correct! For the money demos WSRV, and it's massive, best in the market, full C coverage should not be tampered with!
    You are probably right. It certainly seems to do well.

    I assumed having more coverage into Cobb County and out through Douglas/Paulding and further up into Cherokee and Bartow counties might result in even more audience on that format. What they would lose doesn't show up in their ratings now since the area is all outside the Atlanta radio market.

    Time all these translators go on the air, full power FMs aren't going to have much secondary coverage any how.

  2. #12

    Join Date
    Jan 2006
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    The ATL, OTP
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    3,498
    Quote Originally Posted by MediaMan View Post
    You are probably right. It certainly seems to do well.

    I assumed having more coverage into Cobb County and out through Douglas/Paulding and further up into Cherokee and Bartow counties might result in even more audience on that format. What they would lose doesn't show up in their ratings now since the area is all outside the Atlanta radio market.

    Time all these translators go on the air, full power FMs aren't going to have much secondary coverage any how.
    97.1's massive HAAT means that signal will carry. Yes, you won't get good building penetration at the fringe but there aren't a lot of commercial buildings up Cherokee/Paulding/Bartow way that would pose that much of an obstacle. It's mostly residential, not commercial concrete and steel.
    "When broadcasting over the radio, there are certain words we must omit.
    Like 'BEEP' and 'BUZZ' and 'GOBBLE-GOBBLE', by gosh we can't even say shhhhhaving cream!"

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