Boston studio shuffles continue
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Thread: Boston studio shuffles continue

  1. #1

    Join Date
    Jun 2007
    Location
    Cambridge, Massachusetts, United States
    Posts
    834

    Boston studio shuffles continue

    I heard today that Beasley is now looking hard at moving into the 20 Guest St studios that Entercom is vacating as they move everything to the old TV38 building.

  2. #2
    https://radioinsight.com/headlines/1...-inside-story/

    Pt 1 covers the end of the SFR studios, Pt 2 will cover the new Medford digs for WBZ Newsradio. By Scott Fybush

  3. #3
    Maybe they can pair up with one of the tv news departments there

  4. #4
    When the building where Beasley is now was sold, T&R speculated they would be moving to NBC's new space in Needham. Was/is that a possibility?

  5. #5
    https://radioinsight.com/headlines/1...hiny-new-home/

    What's the difference between WRKO's morning talk show studio and WBZ's evening one? None! Shared.

  6. #6
    Interesting...the performance studio has become a common element in iHeart studios throughout the country. But what's missing in Boston, at least for now, is the sponsorship logo. The main purpose of the performance room, besides having a place to bring contest winners and showcase new bands, is to provide non-traditional revenue for the sales team. Similar to the iHeart Festival and the iHeart Awards.

  7. #7
    Quote Originally Posted by TheBigA View Post
    Interesting...the performance studio has become a common element in iHeart studios throughout the country. But what's missing in Boston, at least for now, is the sponsorship logo. The main purpose of the performance room, besides having a place to bring contest winners and showcase new bands, is to provide non-traditional revenue for the sales team. .
    Kind of like the broadcast booths around professional sports venues, whose names change depending on which team's announcers are using them?

  8. #8
    Quote Originally Posted by CTListener View Post
    Kind of like the broadcast booths around professional sports venues, whose names change depending on which team's announcers are using them?
    Sure. Or all the advertising the team sells at the venue. Any time you do something that attracts an audience, whether you're a sports team, a recording artist, a politician, or a radio station, there is a possibility to sell access to that audience to a sponsor.

  9. #9
    Quote Originally Posted by TheBigA View Post
    Sure. Or all the advertising the team sells at the venue. Any time you do something that attracts an audience, whether you're a sports team, a recording artist, a politician, or a radio station, there is a possibility to sell access to that audience to a sponsor.
    I was listening to a ballgame on the radio this afternoon. The team "sells" all pitching changes during the game to a window replacement company. Well, the Baltimore pitcher lasted all of one-third of an inning, the Red Sox announcer read the window replacement spiel and commented afterward "I think we're going to be hearing a whole lot about (company's name) today!" The game finished 19-3, Red Sox, so I'd imagine that sponsor certainly got its money's worth.

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