104.7 is back on the air today, simulcasting Radio Vision Cristiana (Spanish religious), heard locally on WWRV 1330 AM.
What if someone put a Breeze format on this signal? It is massively limited, but say it got like a 1.5 and cracked the top 13 women 25-54....this is New York, could you not bank some nice coin with that?
All great points indeed, I guess what I'm saying is that New York is huge so even with just a fraction of the potential audience available, there could be some decent money to be made. About 10-15 years ago they had dance music on 87.7, a frequency that most radios don't even get, and that thing at one point almost cumed a million people.
People seem to be obsessing over this station because of where its transmitter is. I understand that, but if the audience in its very limited primary coverage area is already being served by in-market full-power stations in all the current money-making formats, why can't Spanish Religious, or some other form of ethnic or dollar-a-holler radio, wind up being the permanent format on 104.7? Especially if the potential audience for other possible formats is too old (soft AC, oldies) or too small (dance, AAA) for enough money to be made through advertising,
Radio Vision Cristiana is heavily promoting their new 104.7 FM signal today, especially to listeners in Brooklyn.
It's all due to terrain. The site of WRNJ's translator on 104.7 is 1079 feet above sea level, plus another 217 feet for the tower it's on, versus around 120 feet above sea level for Freehold. So if there's a direct line of sight, from Freehold's perspective it's like the WRNJ translator is on a 1176-foot tower.WRNJ is def over powered. could catch them over the weekend in Freehold. they have never come in that far. taking advantge of the shutdown?