But it still can't beat the Wolf...8th place this month.
Countdown to "A" telling us how great 98.9 is doing in three, two...
I was looking at the ratings in other markets, and I noticed that station streams were showing up at the bottom, Philidelphia having a large number of them. I'm surprised that's not happening hear yet. I remember KUOW used to have its stream show up, but that disappeared long ago, and hasn't reappeared.
After making the normal "12+ numbers are meaningless" reminder, I'd also add that it's absolutely not necessary to be #1 or to beat a particular competitor to be successful.
Oh David, you're such a buzz-kill..
Seattle has a high tolerance for faux country, evidently.
In the demos that matter, are 93.3 & 106.1 as a pair performing any better than they were prior to the format changes?
Although I know it's commonplace, I have trouble with market groups touting combo numbers. Most groups spread their demos out with multiple stations/formats, but as an example, having an AM that brings in a .1 share lumped in their combo numbers is doing nothing more than putting lipstick on a pig. Yes I know, in this digital vs. traditional agency battle it's all about number of impressions, not actual targets.