Vimeo opens shop on new stock footage marketplace

Vimeo is launching Vimeo Stock, a royalty-free stock footage marketplace sourced directly from Vimeo’s community of creators with clips starting at less than $100.

Vimeo Stock will be available in more than 150 countries, seven languages and 29 currencies. Nonexclusive content is priced at $79 for HD clips and $199 for 4K clips, while exclusive content is priced at $299 for HD clips and $499 for 4K clips. A Vimeo account is needed to purchase stock footage, and subscribers to Vimeo's paid membership plans save 20% on all stock purchases.

Vimeo Stock contributors will keep 60-70% of the revenue generated from their licensed clips.

"Vimeo Stock is the next evolution of our commitment to empower creators to tell exceptional stories," said Vimeo CEO Anjali Sud in a statement. "We heard resoundingly from creative professionals, brands and agencies alike that existing stock offerings were not getting the job done. Our goal is to set a new standard for creative footage, put more money in contributor's pockets, and reduce friction to put better videos out in the world. We see a future where standalone stock marketplaces no longer need to exist."

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