August Radio Ratings - Page 3
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Thread: August Radio Ratings

  1. #21
    Quote Originally Posted by DavidEduardo View Post

    There is no appetite for the format among the age groups that advertiser want today.
    However, the station is an effective cross-promotion partner for the co-owned TV channel, which is likely the beneficiary of the radio success.

  2. #22
    cyberdad's Avatar
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    Quote Originally Posted by TheBigA View Post
    However, the station is an effective cross-promotion partner for the co-owned TV channel, which is likely he beneficiary of the radio success.
    Perhaps true. But with all due respect and not trying to be a smart-a**, all that accomplishes is bring more "undesirable demo" eyeballs to the TV side. Although, granted, the TV medium does attract more business from drug companies, reverse mortgage companies, insurance, security systems, etc.

    As for "MeTV-FM", their overhead has to very low . It's a glorified iPod. They do have a mix of local advertisers, so my guess is that while they're not getting in on the big agency buys, they've found a comfort zone where they can turn a modest profit. I think they're doing a rather nice job on all fronts.
    Last edited by cyberdad; 09-05-2018 at 02:18 PM.
    Owner of a radio receiver

  3. #23
    Quote Originally Posted by cyberdad View Post
    Perhaps true. But with all due respect and not trying to be a smart-a**, all that is bring more "undesirable demo" eyeballs to the TV side. Although, granted, the TV medium does attract more business from drug companies, reverse mortgage companies, insurance, security systems, etc.
    Exactly...advertisers have determined that TV is a more effective platform than radio for those products, primarily because they can buy 2 minute ads filled with a lot of legal information.

  4. #24
    Terrific ratings for both 97.1 The Drive and 94.7 WLS-FM. The latter has suddenly turned into quite the player in Adults 25-54. Cumulus appears to have done an impressively effective job repositioning the station in the post-WLUP era. This would seem to suggest The Loop under Cumulus ownership wasn't used to its maximum potential, and in fact, probably should've been programmed with a different music format so as to prevent siphoning potential listening from 94.7.

    Speaking of repositioning, iFart's changes to 93.9 don't seem to be panning out too well. 100.3 WSHE is now the fun, upbeat AC station and 93.9 has become the dentist office station. I am not sure what iHeart was thinking. They have a mediocre AC station with poor demos and a miserable failure of a Country station to combo with WKSC - the only non-Urban station of theirs with decent ratings.

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