why not put wmid on a local HD - Page 3
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Thread: why not put wmid on a local HD

  1. #21
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    Quote Originally Posted by Gunsmoke View Post
    Not like the part time Jet Set crowd that visit the shore...
    You mean Atlantic City drove out the tour buses and the weekenders in their Camrys and Accords and replaced them with a fleet of liveried Bentley and Rolls sedan?
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  2. #22
    In any case, the WMGK HD2 did not even get one listener in the July book and did not appear in the survey.

    It cannot be correct, I listened most of the month, my barber has them on, the auto repair shop I use and the grocery store I go to has them on all the time. I don't know how they came up with zero listeners. I can tell them the places, I never hear Boom or XPN on anywhere but they show up in the ratings, go figure...

  3. #23
    Quote Originally Posted by TheBigA View Post
    Not sure how it could be since that frequency has been used by WPGG (owned by Townsquare) since 2016.
    I think Tom McNally can answer this one.

  4. #24
    Quote Originally Posted by Gunsmoke View Post
    In any case, the WMGK HD2 did not even get one listener in the July book and did not appear in the survey.

    It cannot be correct, I listened most of the month, my barber has them on, the auto repair shop I use and the grocery store I go to has them on all the time. I don't know how they came up with zero listeners. I can tell them the places, I never hear Boom or XPN on anywhere but they show up in the ratings, go figure...
    Philadelphia market -- millions of people, thousands of businesses. You -- one person, who patronizes dozens (if that) of businesses, which themselves have only thousands (maybe hundreds) of regular customers combined. Now, figure in that only a couple of thousand people are wearing the meters every month. Yup, it's the old "I don't know anyone who..." fallacy again. Math can be cruel sometimes.

  5. #25
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    Quote Originally Posted by Gunsmoke View Post
    In any case, the WMGK HD2 did not even get one listener in the July book and did not appear in the survey.

    It cannot be correct, I listened most of the month, my barber has them on, the auto repair shop I use and the grocery store I go to has them on all the time. I don't know how they came up with zero listeners. I can tell them the places, I never hear Boom or XPN on anywhere but they show up in the ratings, go figure...
    I fear we are about to embark upon a no-win discussion of how anecdotal experience among one's friends are not the same as a proportional panel based survey.

    The PPM survey is based on a panel that is a miniature mirror image of the market as a whole, with every component such as age, gender, ethnicity, geography, education, etc., being a close to perfect match of the market.

    If a station does not show up in the PPM, it is because, on the broader scope of the entire market, nobody on the panel listened.

    That fact does not mean that nobody at all listened. It means that any real listening is so minimal that it is not statistically significant.

    Ratings are done primarily so advertisers will have a metric for ad buying. Advertisers who use ratings don't care about minimally listened to stations and they, almost universally, don't buy audiences over 55. So whether the station got a 0.0 or a "thanks for participating" 0.1, there is not enough listening for any advertiser to consider it on an ad buy.
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  6. #26
    Quote Originally Posted by DavidEduardo View Post


    I fear we are about to embark upon a no-win discussion...
    Well, another one anyway. I read this thread from top-to-bottom with the usual mix of amusement and frustration. I mean, man alive!

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