July Ratings - Page 6
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Thread: July Ratings

  1. #51

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    Quote Originally Posted by semoochie View Post
    Wasn't Warm mostly held back by KLSY until they became sister stations and the latter backed out of the format?
    Speaking of KLSY, how were their ratings compared to Warm in the book before they went Mix? To me as an eight year old, I always thought they were the better of the two. Interesting little factoid, it was KLSY I was listening to when I heard what happened on 9/11/01. I stuck with Mix until about July of 2003, as I didn't think the changes were that dramatic, ev if I was annoyed with the new name.

  2. #52

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    Quote Originally Posted by Kelly A View Post
    That's about right, although K-Lite (KLTX 95.7) started messing around with Smooth Jazz, which didn't take long to lose their foothold as Light AC leader. The backstory is: They hired a new GM for KJR and KLTX who had zero radio experience other than a successful track record in radio ad sales for the Sonics. Anyway, she personally preferred Smooth Jazz and started tinkering with K-Lite by insisting on SJ in the evenings. When the existing PD, who was very analytical when it came to music research and positioning warned the new GM that adding SJ would be disastrous, she canned him. The evening jock was named PD and added SJ to the evening line up as "City Lites" (gag). The following few months I remember sitting in management meetings hearing the GM predict that eventually SJ would be the next thing and that we need to get ahead of it. According to her, Lite AC was dead. For a short time before Bob Case flipped KLTX to KJR-FM (Classic Hits), K-Lite was 100% SJ, and KRWM (K-Worm), wormed their way into the Lite AC leader.

    I know, every market has similar examples, but this has to go down as one of the top, worst programming decisions in Seattle Radio history.

    Number two (that I was involved with), was when our corporate PD in Seattle was tinkering with the format on WAXY in Miami and the station promptly went from first to the absolute bottom in one book. When doing my first walk through after purchasing the station, the GM warned me not to let the corporate office tinker with the format or even the audio processing or risk facing certain doom. Guess he was right!
    I remember that "K-Warm" (REALLY?) moniker. And the "Worm 107/K-Worm" nicknames. I don't remember "City Lites" being 24/7 on K-Lite, But I do remember it starting at 9pm, then 7pm, then 5pm and finally 3 PM until midnight. At that point, I began to think they lost their minds. But it seemed like everyone else in radio lost theirs too (1994 was a helluva year.) So when that "The Northwest's New 95.7" transition to KJR-FM came, it felt like somebody finally noticed what was going on in the FM studio. Or accidentally discovered it along the way as they were remodeling 190 Queen Anne to bring KUBE into it.

    But I guess also partly because Lite AC itself was in a bind back then. There were not many new Lite AC worthy hits in a sea of grunge, grunge-wannabe and hip-hop and hip-hop wannabe (whatever happened to "Lucas With The Lid Off" anyway?) in 1994. And no matter how hard the labels tried, getting "No Excuses" Alice In Chains and "Come As You Are" Nirvana on Adult Contemporary radio wasn't going to be a very easy thing. Even in Seattle.

    Except for Michael Bolton (ack!), Celine, Bonnie and a few others, Madonna, Elton, Cher, Gloria, Phil - the former '70s-'80s CHR megastars were forced over to AC in the schizophrenic grunge/hip-hop waves of whatever was supposedly CHR at that time. And KLTX always had more recent material while KRWM at the time was almost pure "Yacht Rock" (Google it.)
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  3. #53

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    WNWV Cleveland is in the top 100 markets, but they are smooth AC. Still, they play some instrumentals (some originals and some covers of pop songs).
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  4. #54
    Quote Originally Posted by crainbebo View Post
    WNWV Cleveland is in the top 100 markets, but they are smooth AC. Still, they play some instrumentals (some originals and some covers of pop songs).
    So what? Two different cities, two different psychographics.

  5. #55
    Quote Originally Posted by seattlesarchiebunker View Post
    That makes me think, on a slight aside, that the Oasis is the only Smooth Jazz station in a top 100 market that has seemed to make it work for awhile.

    Besides 102.9 here and ABQ, I cannot think of another currently running commercial smooth jazz station in a top 100 market. Actually, I only know of one other commercial station running the format in any sized market.

    Does anyone know of any others?
    I'm thinking that the previous post was in response to this one.

  6. #56
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    Quote Originally Posted by seattlesarchiebunker View Post
    That makes me think, on a slight aside, that the Oasis is the only Smooth Jazz station in a top 100 market that has seemed to make it work for awhile.

    Besides 102.9 here and ABQ, I cannot think of another currently running commercial smooth jazz station in a top 100 market. Actually, I only know of one other commercial station running the format in any sized market.

    Does anyone know of any others?
    There is one in Panama City, FL, which I think is a sort of rimshot. It survives.

    KOAZ in ABQ is 31st in 25-54 and bills less than $20 k a month.

    The one in Cleveland, really an AC, manages to be in the top 15 in 25-54, so it is surviving. It's also about 15th in billing.
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  7. #57
    Quote Originally Posted by DavidEduardo View Post


    There is one in Panama City, FL, which I think is a sort of rimshot. It survives.

    KOAZ in ABQ is 31st in 25-54 and bills less than $20 k a month.

    The one in Cleveland, really an AC, manages to be in the top 15 in 25-54, so it is surviving. It's also about 15th in billing.
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