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Thread: Windsor stations

  1. #11
    You are right that U.S. businesses could probably advertise on 89X (and the other CTV Globemedia stations) if there was genuine interest on their part. The thing is - there doesn't seem to be.

    I've not heard any Metro Detroit-based ads on 89X in many, many months. Even before their Southfield-area office closed for good, I heard few U.S.-based ads for a number of months. Menards and Buff Whelan Chevy are the only two that come to mind. All the rock radio buys are going to Beasley. No reason to keep a sale office open here when it was garnering such little business.

    Today, the ads you hear for Lowes, Wendy's, McDonalds, Chrysler, Ford and others are all targeted to Ontario consumers. Many end with the tag: "offers valid only in Ontario." The agency business is largely coming from buys being placed at the corporate level in Toronto. This is very different from how 89X and 93.9 The River operated for many years. It wasn't that long ago that advertising from local Detroit area businesses and agency buys targeting U.S. listeners vastly outnumbered Canada-oriented ads on those stations.

    As for the syndicated shows you mention on CKLW, none of the U.S. advertising you referenced relates to ad time sold by CKLW. The syndicator (e.g. Premiere or Westwood One) sells that advertising. Yes, there are local avails during those programs where local stations can run their own spots. Most of the time, CKLW is unable to fill that space with paid advertising. Instead, it's filled with show promos or PSAs. The station runs very little of its own paid advertising at night; I guess the interest just isn't there. Surprising...considering CKLW's consistently massive ratings in Essex County, ON.

    Semi-related: ever since CKLW had its transmitter plant fire a year ago (or was it two years ago?), the station hasn't sounded "right." Modulation seems low. Audio lacks punch. Aurally, CKLW used to sound every bit as good as WJR. That is far from the case today.
    Last edited by MarkW; Today at 01:10 AM.

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