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VSiN to Deliver Sports Betting Market Updates for KNBR

Y2kTheNewOldies

Y2kTheNewOldies

Walk of Fame Participant
https://news.radio-online.com/cgi-bin/rol.exe/headline_id=n35758

Note this will start on August 6th

. VSiN, a network dedicated to sports gambling information, announced a partnership with KNBR-AM (680/1050) that taps VSiN to deliver daily Bay Area-focused updates for the San Francisco Sports outlet. Beginning August 6, KNBR will run VSiN Action Updates covering how the sports betting markets are reacting to Bay Area sports teams. VSiN will supply one report in the 9am hour and another in the 5pm hour each weekday from its Las Vegas studios. Content will will be specifically customized for Bay Area listeners.
"We are excited to partner with VSiN in bringing top-notch gaming updates to the KNBR airwaves," said KNBR Program Director Jeremiah Crowe. "VSiN continues to be an industry leader in this space and VSiN founder Brent Musburger has had his finger on the pulse of sports gambling for decades. KNBR is "The Sports Leader" and this partnership serves Bay Area sports fans in a space with surging demand."
"You don't become one of America's top rated sports radio stations without understanding what your fans want, and we're thrilled to partner with KNBR to deliver credible sports gambling content to its loyal Bay Area's listeners," added VSiN CEO Brian Musburger. "KNBR joins a growing list terrestrial radio stations across the country bringing VSiN Action updates to their listeners, including 680 The Score in Chicago, The Mighty 1090 in San Diego and 101 ESPN in St. Louis."
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Note this will start on August 6th
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That's really great. I'm wondering if KNBR might also consider doing actual sports updates every hour or so to let listeners know what games are in progress, injury reports, news...

Or would that be asking too much?

KNBR does traffic reports and business news updates, and having to tune over to KCBS, 95.7 The Game (or 1550 The Game) isn't too much of a hassle, but shouldn't you expect sports updates on The Sports Leader?
 
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