WRKO Program Cahnge - Page 8
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Thread: WRKO Program Cahnge

  1. #71

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    also concerning iHeart happens,.......
    I'm SURE all those Septuagenarians and Octogenarians are SO grateful to learn what "Iggy Azalea"s" latest album to drop is all about on the relentless music updates on Ole Man Rea's "program".

  2. #72
    Quote Originally Posted by JoePyne View Post
    also concerning iHeart happens,.......
    I'm SURE all those Septuagenarians and Octogenarians are SO grateful to learn what "Iggy Azalea"s" latest album to drop is all about on the relentless music updates on Ole Man Rea's "program".
    Meanwhile there are "aging prostate" spots airing on The Bull.

    I'm sure those 30 year old country fans are appreciative to hear about what's in store for them in another 20 years.

    Don't take everything personally. It's the cost of doing business.

  3. #73
    Quote Originally Posted by JoePyne View Post

    also concerning iHeart happens,.......
    I'm SURE all those Septuagenarians and Octogenarians are SO grateful to learn what "Iggy Azalea"s" latest album to drop is all about on the relentless music updates on Ole Man Rea's "program".
    You've mentioned this before....

    This is not a mistake....gotta get that reach, and gotta use that unsold inventory space to promote the company brand any way you can!

    I'm sure it helps build brand awareness of the iHeart app...and the message that it contains ALL kinds of music....and reinforces that WBZ is part of a much bigger organization.

  4. #74

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    Quote Originally Posted by Wimmmex View Post
    You've mentioned this before....

    This is not a mistake....gotta get that reach, and gotta use that unsold inventory space to promote the company brand any way you can!

    I'm sure it helps build brand awareness of the iHeart app...and the message that it contains ALL kinds of music....and reinforces that WBZ is part of a much bigger organization.
    gotta get those sales trolls out to get more (insert heavy indian accent here)..... "NeeeeeeNaaaaa's" lightbulb spots to fill those "holes"!

  5. #75
    Quote Originally Posted by JoePyne View Post

    gotta get those sales trolls out to get more (insert heavy indian accent here)..... "NeeeeeeNaaaaa's" lightbulb spots to fill those "holes"!
    It was once told to me by a Boston Sales Manager, that his goal was to always be 85% sold out...that way you know your prices are set right....and you can accommodate the last minute "I just have to have this on the air" client...who you can charge through the nose. ;-)

    Also, most stations have a "fire sale" of unused inventory the day before the log gets printed.

    I don't know if this is true...but it's what I was told by one person.

  6. #76
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    Quote Originally Posted by Wimmmex View Post
    It was once told to me by a Boston Sales Manager, that his goal was to always be 85% sold out...that way you know your prices are set right....and you can accommodate the last minute "I just have to have this on the air" client...who you can charge through the nose. ;-)

    Also, most stations have a "fire sale" of unused inventory the day before the log gets printed.

    I don't know if this is true...but it's what I was told by one person.
    Logs are prepared late the afternoon before the broadcast day or the weekend. Today they are seldom printed, as they are electronically ingested into a stations control system.

    The 85% goal is a good objective, but trying to run "full" all the time is even better. Yes, you can't accommodate last minute buys but you send a message that you are successful and the client should plan ahead of time to get the best positions.

    Sales managers, just like PDs, have individual beliefs on how to run a sales organization. So opinions on pricing, sales inventory, etc., differ.

    I never raised rates on last minute buys. Gouging a client never has a good payback.
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  7. #77
    Quote Originally Posted by Wimmmex View Post
    You've mentioned this before....

    This is not a mistake....gotta get that reach, and gotta use that unsold inventory space to promote the company brand any way you can!

    I'm sure it helps build brand awareness of the iHeart app...and the message that it contains ALL kinds of music....and reinforces that WBZ is part of a much bigger organization.
    Just asking: since I have no occasion to tune in to any of Entercom's or Beasley's Boston stations, do those owner/operators continually promote their respective corporate brands as heavily as does iHeart? (That's iHeart: the largest radio station owner/operator in the USA.)

    When CBS owned WBZ, there was lots of cross-promotion for CBS TELEVISION fare, and the perfectly natural plug for 98.5 The Sports Hub when a Patriots or Bruins game was to air.

    When Entercom still owned WRKO, there were promos for WAAF back about 5 years ago, and, more recently, mention of a Red Sox game on WEEI-FM, but other than that....

    And the pre-Beasley Greater Media stations hardly ever mentioned each other.

    I found none of the above obnoxious or annoying.

    iHeart endlessly promotes WBZ's availability on its app, even during major news stories, as if WBZ's transmitter were outputting the power of a 100-watt light bulb.

    Note to iHeart: those "in the know" are aware you now own WBZ. And those who don't know what "iHeartRadio" means probably don't really care.

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