And Pandora has local sales teams in most of the larger markets, generally with more sellers than the average radio station in the same city.
Quite often because they're not actual employees with salary and benefits, but strictly commission. Which is fine if you combine that with other clients.
They thought it would increase their revenue to have four :15's instead of one :60.
That's been my experience too. As I said, it's all about multiple impressions. They even design their :15s to be run in the same break.
We all started demanding to be first spot in the break and the whole thing fell apart pretty quick.
I've been offering that as an option for years and no one has taken me up on it.
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