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Changes at Fresh 102.7?
- Thread starter Barry
- Start date
I tuned into Fresh earlier this afternoon and they were playing Africa by Toto. Is that song in their normal rotation? I didn't think so but I don't listen often.
Maybe?! Although the "New" branding or use of WNEW wouldn't suggest a fully different format.
It's a cover of Toto's "Africa" by Weezer. They've played it at least five times today only. Got really annoying, plus Toto's version is much better (imo).
PS, speaking of repetition, there's a lot of it. I've listened for over 10 hours the last two days, and Taylor Swift's "Delicate", Maroon 5's "Girls Like You", and Weezer's "Africa" are played every nearly two hours. Kinda like a stunting station's tight playlist. Hopefully it widens greatly tomorrow, and hopefully as a Soft AC counterpart to CBS-FM.
chrocket87
Star Participant
Probably because 1) while both stations in Philly do well in ratings, the Alternative station should’ve been blown up years ago because of horrific billing and 2) the Alt station in NY has the (commercial) modern rock market all to itself and gets mediocre at best ratings.
CurtisNEPA
Frequent Participant
Well, good luck with that! In the past twenty or so years there had been stations with a similiar format whose intention is to dethrone the ratings leader WLTW but all have failed.(Remember Mix 105, Big 105, WPAT, Mix 102.7?) Whatever launches tomorrow remains to be seen, including whether it will challenge Lite FM by flipping to X-Mas music around Thanksgiving to try to improve its ratings.
As for WNEW going after the "Lite" audience, along with the liners bashing Lite for playing sleepy music, you know I was on my way to Philadelphia along the Schuylkill Expressway when I happened to tune to 106.7 and guess what? They were playing Stevie Wonder's "Isn't She Lovely"! This song was released back in '76. They also played some older 70's-early 80's songs than any other AC stations I have ever listened to.(At the time, there was significant enhancement across the FM band that enabled me to pull in WLTW with a decent signal while on the Schuylkill, even my portable radio stopped at 106.7 when doing the automatic scan!) So, whatever the folks at 102.7 is going to do will possibly lean younger, include more 90's songs in the playlist(possibly some 80's, but again remains to be seen due to possible overlap with CBS-FM). We sure will find out tomorrow.
WNEW ran a promo about a half an hour ago that had a "blah blah blah" background noise while the V/O said there'll be less talk and more music on Monday, only on 102.7. Maybe automation? Doubt it. Maybe 10,000 (or other #) songs commercial free? Certainly possible. What else that tidbit could mean, not sure.
All sweepers I heard so far:
1) Mom working with Lite, you working with 102.7 (the new AC station in NY?)
2) Sleepy lite workday gone with 102.7 (renamed Hot AC/new AC?)
3) Lite is old, 102.7 is new (same takeaway as #2)
4) A new chapter in 102.7 history begins Monday (could be a new format entirely, only sweeper that could suggest that, doubtful)
5) Fresh 102.7 voice-changing; something new Monday (no help, except a possible piece of a jingle?)
6) Less talk, more music on 102.7 (not format takeaway, but how the station runs...still vague)
All sweepers I heard so far:
1) Mom working with Lite, you working with 102.7 (the new AC station in NY?)
2) Sleepy lite workday gone with 102.7 (renamed Hot AC/new AC?)
3) Lite is old, 102.7 is new (same takeaway as #2)
4) A new chapter in 102.7 history begins Monday (could be a new format entirely, only sweeper that could suggest that, doubtful)
5) Fresh 102.7 voice-changing; something new Monday (no help, except a possible piece of a jingle?)
6) Less talk, more music on 102.7 (not format takeaway, but how the station runs...still vague)
chrocket87
Star Participant
I’m sorta surprised they’re not going for a rhythmic AC/throwback hip hop station like their stations in Chicago and Seattle. I know throwback hip hop tends to have a short life span, but Entercom has figured out how to keep it competitive in Seattle and it’s looking real good in Chicago too.
Great point, you'd think Entercom could want to do that in Market #1. Some space is available, although trying to steer WQHT, WWPR, WBLS listeners will be tough. Chicago's WBMX has stabilized in the middle of the pack, around 3.5-4.5, unlike its first three months dominating. Don't know if I'd call it a definitive success.
MarcB
Walk of Fame Participant
Stations that play new music are more repetitive than that. I listen to a station that plays current hip-hop music. I've heard some songs repeated in as little as 45 minutes!
CTListener
Walk of Fame Participant
Or any soft AC rumors. If they're positioning WLTW as something for a "sleepy lite workday," chances are they're planning something more uptempo/rhythmic. Apparently, there's no limit to New Yorkers' appetite for thump-thump-thump, or the resistance on Madison Avenue to anything but thump-thump-thump.
Another new sweeper just aired, this time about a coat of paint, and that it is something more than that, tomorrow. Weird.
Anyways, I did a little digging and the wnew1027.com site that redirects to fresh1027.com first redirects to new1027.radio.com, just like new1027.com redirects to that new1027.radio.com site. Being held "hostage" by a company that keeps these sites "protected". Not sure of the third domain, but it may also redirect to new1027.radio.com. Still do not get how that alone can be a distinguished AC format name.
Anyways, I did a little digging and the wnew1027.com site that redirects to fresh1027.com first redirects to new1027.radio.com, just like new1027.com redirects to that new1027.radio.com site. Being held "hostage" by a company that keeps these sites "protected". Not sure of the third domain, but it may also redirect to new1027.radio.com. Still do not get how that alone can be a distinguished AC format name.
Lance Venta discovered the same thing, and posted it on his Radio Insight blog. You will need to be a member to get the details:
https://radioinsight.com/headlines/169409/domain-insight-whats-new-at-fresh-102-7-new-york/
I don't have premium and by exploring found these two. I don't know about the third one.
I was listening, and they launched with the TOH at just past 6am. Will be posting whatever “launch” there was. Very anticlimactic, especially considering some of their sweepers.
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