Kevin Klein coming to LA? - Page 3
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Thread: Kevin Klein coming to LA?

  1. #21
    Quote Originally Posted by LKellerIII View Post
    Agreed. I think old radio nerds like me tend to hate voice-tracked shows because they typically have so little content - because that's what radio programmers want now. "The "DJ" is expected to only open the mic once per music set, and never seems to provide any content either going into or coming out of the stop set.But there is no reason that these shows couldn't have tons of content.
    Sure, if the music (or other content) is far removed and interchageable (which ultimately means "disposable"), there is no reason why the DJ can't be either. Just don't expect the DJ to generate the brand identity or the listener loyalty that comes with it. Just by way of comparison, Don Barrett has a story up today about LARPs who could never be imitated or duplicated - one of a kind personalities. Our own Mr. Haggerty came up with a great list that fits the bill:

    Art Laboe
    Bill Ballance
    Bob Crane
    Johnny Magnus
    The Real Don Steele
    Robert W. Morgan
    B. Mitchel Reed
    Jimmy Rabbitt
    Wolfman Jack
    Frazier Smith,
    Lee Baby Simms
    Bobby Ocean
    Phil Hendrie

    I will add one to his list if I may, the great Jim Healy, who not only performed his own show, but produced all of his own content, and then ran his own board, which is still incredible when you think about it, particularly when you think about the old clumsy carts he had to deal with!

    What do all of these guys have in common? They never faxed it in. They never came to the studio for a few hours to "tape the intros" and went on to do a morning TV show. I will stipulate that I believe the Wolfman did tape some of his shows in advance, but you would never know it; he was full energy all of the time and he was certainly not replaceable.

  2. #22
    Quote Originally Posted by ChannelFlipper View Post
    Sure, if the music (or other content) is far removed and interchageable (which ultimately means "disposable"), there is no reason why the DJ can't be either. Just don't expect the DJ to generate the brand identity or the listener loyalty that comes with it.
    Keep in mind that brand identity isn't the same as content. For the past 30 years, radio stations have done imaging to create brand identity. Listener loyalty depends on the format. The alternative format has very low levels of listener loyalty, because the audience gets its music from so many different places. The advantage to something like The Woody Show is the loyalty is to the show, not the music. But if a station thinks it can build listener loyalty from music, it will be disappointed. That's why Kevin & Bean have been so successful. People tune in for them.

  3. #23
    Quote Originally Posted by TheBigA View Post
    Assuming that's what the audience wants. Back-announcing songs isn't content, it's an interruption.
    With more and more listeners using technology which displays the song currently playing, it's almost unnecessary to back announce to ID what was just played in the set, though Nic Harcourt (88.5 FM mornings) does that for each half hour and names each song/artist played in the previous 30 minutes but he does it in such a way as to not interrupt the cadence and flow of the program. He is one of the few who knows how to do this!

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