TuneIn Tune Out For Entercom: Radio.com Gets Exclusive - Page 5
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Thread: TuneIn Tune Out For Entercom: Radio.com Gets Exclusive

  1. #41
    Quote Originally Posted by TheBigA View Post
    Funny...Tom Taylor is quoting this post in his newsletter, and wondering if perhaps Cumulus is "warming up to TuneIn?"
    I noticed that, too. I also noticed, at some point this afternoon, my local Cumulus stations disappeared from the local listings on the website, though I could still find them, including updated logos, with a search. Guessing someone at Cumulus or TuneIn also read Tom's newsletter. This evening, I was listening to a station I don’t normally listen to via TuneIn, and a Cumulus station showed up in my similar stations list complete with artist and song display. I clicked it, and it worked perfectly on my iPhone. Obviously, I'm not enough in the know to be able to tell you if that was a fluke or a precursor of things to come. It seems odd to me that Cumulus logos on iHeart haven’t been updated in months while TuneIn shows recent changes (search WLS and look at 94.7's logo). I suppose stranger things have happened, but I can’t imagine TuneIn adding Cumulus logos without getting them from the company. Why update logos for stations you're not allowed to carry when you have partners already needing your help? Maybe there’s another logical explanation, but I don’t have it.

    No actual interviews with anyone at Cumulus to substantiate it, other than to say they're still streaming on iHeart.
    I've poked a few of my friends at Cumulus, and they’re not saying much. The most common response has been that they don’t know. Another one said he believed the deal with iHeart was up for renewal in the next month but didn’t know anything else. I tend to think they’re being sincere. During my brief time at Cumulus, streaming was a local option. I seem to remember it was taken up to the corporate level more than 10 years ago. Switching partner apps should be easy if that’s still the case and what it’s intending to do. It wouldn’t need to give the local stations any notice.

  2. #42
    Quote Originally Posted by Kent View Post

    I've poked a few of my friends at Cumulus, and they’re not saying much. The most common response has been that they don’t know.
    The one thing that would surprise me would be if they started their own platform to compete against iHeart and Entercom.

  3. #43
    I'd be surprised by that, too. We know what happened the last time Cumulus tried to start its own platform! Plus, Cumulus would probably have to bulk up it’s IT staff to pull that off.

  4. #44
    Quote Originally Posted by boombox4 View Post
    Point taken. But not everyone wants to load up a device with stuff that they don't use.
    Then again, you may be right. With new phones, maybe people don't care.
    I'll be the first to tell you I hate, and I mean HATE, single station apps. Most donít provide anything but a tuner for each station, and they clutter my devices too much. Plus, I listen to streaming a lot at work, and I get a much better experience with iHeart and TuneIn. If I use those apps in the car, the last station I listen to shows up on the home screens when I navigate to their websites. The continuity is nice, and I get similar results when I get into the car.

    I've been told about 80% of smartphone listening occurs via single station apps, but I suspect most people donít have as fickle of a music taste as I do. They probably want to listen to their favorite station or two favorite stations while working out or going for a run and donít care much beyond that.

  5. #45
    Agree with Kent on Single Station Apps. I can see the value for a truly independent station IF, and only if, they are going to leverage it to offer exclusives, promotion add ons and other value added content for listeners who download it. Such features justify the space and performance the app consumes. Most likely small and mid market stations, WCSM in St. Mary's, OH being an example, would be good candidates for a single station or small cluster app. Otherwise, being part of a platform is the way to go.

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