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. Like its parent company Facebook, social platform Instagram is making a big push into long-form video content with the launch of its new IGTV service.

IGTV, which is available through an icon in the top corner of the Instagram app and through its own upcoming standalone app, will serve as a hub for video content that can be up to one-hour long. Thatís significantly longer than the 15- and 60-second caps the service puts on uploaded videos and stories.

IGTV features a mix of videos from users and professional publishers including BuzzFeed, Discovery Channel and Vice Media. Instagram said the service will focus on surfacing videos from the most popular creators and people that users already follow. Creators can upload their own videos either through the app or on the web.
This is instagram's attempt to go after Youtube , Facebook watch, vimeo and daily motion.