The Ultimate Train Wreck? - Page 4
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Thread: The Ultimate Train Wreck?

  1. #31
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    Quote Originally Posted by LibertyNT View Post
    Only in the Top 10 Markets IIRC, the rest are fed off the bird at a central location or at one time had been.
    The top 50 markets, IIRC my chats with Sparknet folks, the format is assembled specifically for the market... including local research if warranted... and custom rotations, imaging, etc. As such, it is more like a consulting agreement.

    In the below-50 markets, the format is provided for local running but without customization.

    The Dallas Jack is also more rock-leaning than the others in addition to having DJs now, though the Dallas Jack has almost always been a step away from Classic Rock.
    Each of the consulted markets is done differently, generally based on what the local research indicates.

    Its been a long time since Jack launched but I seem to recall the first few years of a Jack station are spent sat fed before getting turned loose to local programmers and then only in the top markets.
    The era of satellite feeds is pretty much gone. Stations execute syndicated formats locally, so they don't have to pad commercial windows (and can set their own commercial limits), but they use the supplier's imaging, consulting, guidance, etc.
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  2. #32
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    Quote Originally Posted by JRH View Post
    Westwood One has Jack on Satellite:
    https://www.westwoodone.com/programm...-hits/jack-fm/
    Note that it says "Delivery Options: Local". That indicates that WW1 provides the package but it is executed locally. Think FTP, not satellite.
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  3. #33
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    Quote Originally Posted by ChannelFlipper View Post
    I love how our noted pros are very much against them, unless they are "professionally" done by a station that engages in paid market research, and then it is ok - "trust us, our researched train wrecks are still superior to you playing what you want to hear"
    Stations do not research segues. They may research blends, but as a broad, "view from thirty thousand feet" perspective. The actual log and the massaging of the sets and segues is totally the domain of the program director and their staff.

    It's about finding out what listeners want to hear, and then creatively combining likable songs so that the patterns, blends and mixes are never quite the same.
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  4. #34
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    Quote Originally Posted by ChannelFlipper View Post
    The difference exists no doubt because the Dallas area has less of an ethnic audience than LA.
    Yes, there is an ethnic difference, but the bigger difference is in the market lifestyle. That's why the larger market Jack stations are customized locally in coordination with Sparknet and the local programmer.
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