I pulled the coverage map from the FCC and it appears the station 60 dbu is more like typing 0 but offset at an angle on a line from southeast Huntsville to just northwest of Liberty. With the tower site halfway between New Waverly and Cold Spring, it misses the populated places except New Waverly and Cold Spring. Not sure of the population count in the 60 dbu but my guess the price of $200,000 was a hefty one for a non-commercial FM. I'm guessing about $4 to $5 per head in population. I hear $3 or less is average.
I know from selling advertising, the merchant likes to be able to receive the station. Selling Underwriting is the same scenario. Given this station does not hit the areas where the bulk of the business community resides, it will be tough to gain ground in sales. The average listener to a public supported station might give on average $150 a year. That figure includes stations that hire pros to direct and fulfill fund drives. In other words, you drop that 'hired hand' results and that annual figure might be $75. And without a hired hand, years of community presence might get 1 in 15 listeners to donate. The rule of thumb is to not even attempt to have a fund drive until you have been on air for 2 years because the results are terrible. That means you need to find creative ways to find your operating budget. And grants ain't it.
By the way, they used the typical 'template' of religious programming to describe the format, something done quite often. While the FCC does not regulate programming, a programming description is added on an application. Filing to say you choose religious programming means no questions from the FCC. So many applicants use the religious programming description even though they don't intend to be. Since a station can change format at will, if it was ever questioned, the applicant would simply say 'we chose to take the station in a different direction'.