Re:
WDTW was billing $5 million- that should be more than enough to be profitable in a market like Detroit. That makes their decision to flip to “Alt” even more cringeworthy.
I agree completely! Bear in mind 106.7 The D spent very little on air talent, so profit margins were likely attractive to boot. I think it's highly unlikely that Alt 106.7 will be to achieve revenue figures in that range.
24 commercial FMs in the Detroit MSA, including CIMX and CIDR.
Well, David, you did say "MSA."
In contrast, I focused only on the stations that provide solid coverage of the Big 3 counties - Wayne, Oakland and Macomb.
The Class A stations based in Lapeer, Livingston and St. Clair counties only serve a small fraction of the Metro Area at large. WHMI is a "Howell" station, WQUS is a "Lapeer" station, and both WGRT and WSAQ are "Port Huron" stations. All are located inside of the Nielsen MSA, but for all intents & purposes, none of those stations are regarded by the general public or the local advertising community as "Detroit" radio stations. None can be heard with any consistency within 25 miles of downtown Detroit. Frankly, one has to get about 40 miles outside of downtown to get a really good signal from any of them.
With all of that technical mumbo jumbo out of the way, I would definitely like to say "thanks!" for the enlightening info you provided on WMUZ, WMGC, WDRQ and WDTW-FM.
If true, $1.8 million in 2017 for WDRQ is just horrendous! There are five or six FM stations in Grand Rapids that outperform that number! I wonder what percentage of avails during syndicated programming are sold at the corporate (national) level? Could such a practice be making DRQ's number look worse than it truly is?
Cumulus should just sell its Detroit cluster to Beasley already and call it a day. WJR, WDVD and WDRQ would pair nicely with WRIF, WCSX and WMGC.