Boston Ratings released 6/12/18 - Page 2
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Thread: Boston Ratings released 6/12/18

  1. #11
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    Quote Originally Posted by MarkW View Post
    How long before the Bull and Jam'n swap signals? Seriously, there is no reason to keep Jam'n - which has been underperforming for several years now - on the powerful 94.5 MHz signal.
    Jam'n is still in the top 10 in billings, and although it is off from a few years ago, there is no reason to mess with it. Changes of frequency tend to create audience confusion and at least temporary ratings dips, so there is a cost and risk involved. When there is no reason to make such a change, better to look for ways to improve the existing frequency and format performance.

    Also worth considering is the state of rhythmic CHR product vs. a few years ago. That segment of the CHR sector tends to be cyclical.
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  2. #12
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    Quote Originally Posted by MarkW View Post

    If Beasley is going to insist on the use of WRIF Detroit air talent for Alt 92.9, then at least flip the damn station to a compatible music format. If I were them, I'd gun straight for WAAF.
    Uh, 92.9 outbills WAAF.
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