You can’t compare TSL pre-2008 with today’s PPM TSL. The PPM caused time using radio (PUR) to instantly decline by nearly 40%, so any view of NYC TSL today has to account for that.
PPM did not cause time using radio to decline at all. PPM caused a change in the data because the data was obviously previously inaccurate, just as the charts changed substantially once Soundscan came into being. But having said that (and although I can't prove it), I would contend that TSL on WNEW-FM in its glory days was quite long, one of the reasons it did well with advertisers in spite of not wonderful overall ratings (although strong demos). TSL has declined, but mainly because OTA commercial radio largely sucks and I would contend most listening has moved to the car, so when the ride is over, listening is over.
TSL has declined, but mainly because OTA commercial radio largely sucks and I would contend most listening has moved to the car, so when the ride is over, listening is over.
Nobody seems to know anyone who listens to radio at home, yet the statement "Most listening has moved to the car" gets shot down by the pros, who have the proprietary data available to them, consistently on this board. Is this still the case today? Is there still a large "silent majority" of at-home radio listeners no one seems to know personally or does car listening now match the longtime perception?
At home listening has declined from the former 1/3 of all listening to about 20%. Both the PPM and the diary can break out at home listening, but the PPM can not distinguish between in-car and at-work, so it lists "at home" and "away" only.
So no one really knows exactly how much listening is taking place in the car, but "away" now comes to 80 percent and used to be 67 percent?
For some reason, I thought the larger figure always cited represented at-home and at-work listening, not in-car and at-work.
Actually, I can kind of understand the inability to break out in-car and at-work, given that many people drive as part of their work (in addition to commuting), so their in-car listening qualifies as at-work as well.
PPM did not cause time using radio to decline at all. PPM caused a change in the data because the data was obviously previously inaccurate, just as the charts changed substantially once Soundscan came into being. But having said that (and although I can't prove it), I would contend that TSL on WNEW-FM in its glory days was quite long, one of the reasons it did well with advertisers in spite of not wonderful overall ratings (although strong demos). TSL has declined, but mainly because OTA commercial radio largely sucks and I would contend most listening has moved to the car, so when the ride is over, listening is over.