New Format at KRKO - Page 3
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Thread: New Format at KRKO

  1. #21
    We see more and more AM stations that had been doing an AM-style format (Talk, Sports, Standards) flipping to a more FM-style format when an FM translator is involved.

    Often that also means the AM station is only mentioned for the legal I.D. The station starts identifying itself only as an FM station, such as "Rock 104" or "B 94.3."

  2. #22

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    Quote Originally Posted by Gregg. View Post
    We see more and more AM stations that had been doing an AM-style format (Talk, Sports, Standards) flipping to a more FM-style format when an FM translator is involved.

    Often that also means the AM station is only mentioned for the legal I.D. The station starts identifying itself only as an FM station, such as "Rock 104" or "B 94.3."
    With FM as congested and noisy as it's becoming out here, AM itself may have new life yet at this rate....
    To the person who stole my antidepressants; I hope you're happy now.

  3. #23

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    Found it interesting that when sampling both translators (while passing through Everett), I got the programming audio ... but the station identified on RDS as their Canadian signal counterparts (CFMI, etc.).

  4. #24

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    Quote Originally Posted by bobdavcav View Post
    Are 101.1 and 95.3 currently co-located? I can get KRKO's translator over CKZZ, but CFMI dominates 101.1, with KKXA barely audible in CFMI null here in Edmonds on the G8.
    Hey Bob- the issue may not be with the translators. CKZZ and CFMI broadcast from a common antenna on Mt. Seymour, but CFMI has about double the ERP of CKZZ. Which may be why you are having a better time with 95.3.

  5. #25

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    Jeff "The Fish" Aaron did a retrospective show Thursday afternoon. Said a couple times that he would still be associated with the station, just that Thursday was the last day of the current iteration of his show. I am hearing AquaSox baseball tonight, but have to figure we might know something more about the new musical direction tomorrow perhaps. He DID mention that they were ending their Fox Sport affiliation at the end of June, but Sundays are NASCAR all day anyway so we wouldn't have heard Fox or rock or whatever today anyhow.

    Figure he will do a live AM show on 1380 and they will automate the rest. Sister station does the same with Stitch Mitchell. Fish always included a LOT more non-sports talk than any other guy in his position, anyway, so it shouldn't be too much of a change for him. Just doesn't have to talk as much!

  6. #26
    Quote Originally Posted by The New Chico View Post
    Jeff "The Fish" Aaron did a retrospective show Thursday afternoon. Said a couple times that he would still be associated with the station, just that Thursday was the last day of the current iteration of his show. I am hearing AquaSox baseball tonight, but have to figure we might know something more about the new musical direction tomorrow perhaps. He DID mention that they were ending their Fox Sport affiliation at the end of June, but Sundays are NASCAR all day anyway so we wouldn't have heard Fox or rock or whatever today anyhow.

    Figure he will do a live AM show on 1380 and they will automate the rest. Sister station does the same with Stitch Mitchell. Fish always included a LOT more non-sports talk than any other guy in his position, anyway, so it shouldn't be too much of a change for him. Just doesn't have to talk as much!
    I can't speak for KRKO, specifically. However, there is a trend among other small market radio stations to hire former sports guys who want to run a sports talk format where they court their own sponsors, sharing their profits with the sponsoring station. In some cases, these guys are pretty good...they take calls and act like a real sports talk show host, but at the end of the day, they are just peddling their advertisers. I'm not sure what is going on at KRKO, but if they are following the trend, they are usually independent contractors selling certain products disguised as a sports talk show. Some do it better than others, but it certainly exists, and I don't think there is anything wrong with it as long as the station presents a disclaimer at the beginning and end of the programming as a paid broadcast.

  7. #27
    Quote Originally Posted by seatownmedia View Post
    I can't speak for KRKO, specifically. However, there is a trend among other small market radio stations to hire former sports guys who want to run a sports talk format where they court their own sponsors, sharing their profits with the sponsoring station. In some cases, these guys are pretty good...they take calls and act like a real sports talk show host, but at the end of the day, they are just peddling their advertisers. I'm not sure what is going on at KRKO, but if they are following the trend, they are usually independent contractors selling certain products disguised as a sports talk show. Some do it better than others, but it certainly exists, and I don't think there is anything wrong with it as long as the station presents a disclaimer at the beginning and end of the programming as a paid broadcast.
    Aaron has been there for a very long time, not sure how he would be poaching clients from another station. Or, conversely, which Seattle station would hire Aaron again strictly based on grabbing a Snohomish County buy?

  8. #28

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    There are several stations around that’ll take Aaron’s money (or mine, or yours, or basically anyone’s $$) in exchange for on-air time. Heck, last time I was bothered to check, KIRO-FM and/or KOMO Radio runs paid programming... Obviously, you’re responsible for any advertising you choose to run during that period you purchased.

    It’s a tough road to hoe, but there are folks who make a paid programming show their primary income. It usually seems to work best as a M-F show on a full-time paid programming station (where time is fairly cheap), but if enough money is thrown towards it, you could have your pick of AM (and probably a commercial FM or three) who’d be willing to sell you some time.
    As we used to say down in ol' Mexico City...A.M.F.!

  9. #29

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    So wouldn't KJR-A or KIRO-A be the best targets? Do they run pay-for-play programming?

  10. #30

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    I am guessing Jeff was (and is) a regular employee as the same ads ran during his show as the rest of the day. So it's not like he was picking up his own sponsors. Plus he mentioned he will be a part of the new programming, which will be classic rock and/or classic hits it seems. Plus his show ran (almost) continuously for 17 years, which would be one tough road if you were trying to be your own combo guy.

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