Yeah probably less stations allowing their DJ's to pick and choose than I made it sound, but I sure remember Brian Beirne allowed to pick and choose those oldies records, in his mid morning show, oh so long ago. But that came to a screeching halt eventually, I heard.
For all I know he may have been in the hallway drinking a cup or smoking a cig, but if he was, it didn't matter - he acted as if he was in the chair listening to the show with you the entire shift.
I think it was the concert promoter Bill Graham who said back in 1972 when he shut down his Fillmore venues on the East and West coasts that he felt the business had begun to change, that the music had become too commercial, and the artists were too focused on the money. I think he was right. Things had begun to change. It's not the 60s any more.
Here's a bit of what he said: “The scene has changed,” Graham said in a prepared statement for the daily press, “and in the long run, we are all to one degree or another at fault. All that I know is that what exists now is not what we started with, and what I see around me now does not seem to be a logical, creative extension of that beginning.”
This is not to say that musicians or radio DJs today aren't passionate about what they do. Most are, and most are very involved in the lifestyle of their favorite music. That doesn't mean they have to do things the way their parents did them 50 years ago.
As somebody who lived in the Bay Area, and went to many Bill Graham produced concerts, it's nice to hear his name again. I met him a couple of times - he was an...interesting, complex, and volatile person. As some of you may know, he died in a copter crash in 1991, returning to San Francisco from a Huey Lewis and the News concert in Vallejo...he could have driven that distance in an hour. It should be noted that even though he sort of cops to it - he too was very focused on "the money."
Also, IIRC, the days of true "free form" FM radio (KPPC, KMPX, early KMET and KSAN) lasted about a minute and a half - from about 1967 to 1971. For the most part, it was co-opted by rigidly formatted stations like "Rock N'Stereo" KLOS and KSFX. So even by 1971, most listeners appeared to just want more hit music, and less "culture and social change." 1971 was 47 years ago, folks.