That is a massive price in today’s market where 980 can’t even be heard after dark in some of the fringe DC suburbs.
My guess is, for that price it has to come with a long-term contract for being the flagship “originating” station of the Redskins Radio Network...even though most will end up listening to the game on 105.9 and switch to 106.7 for pre/post game coverage with this setup.
Now that Urban One owns 980, my money is going on all-sports on 104.1 in the next few months. They may not be able to do Redskins play-by-play until 2019 due to the contract with WMAL, but it’s a fairly good bet. Gospel music commercially is a difficult format to grow or at least not have declining revenues these days. Sports, when done right, can be a huge cash cow...
For those who remember about 10-15 years ago, 104.1 was supposed to be the home of Daniel Snyder’s “Game” format. He made the mistake of letting the public know the selling price before it closed...Radio One offered more than Snyder would and took the station. Snyder was forced to put the format on two distant rimshot FMs and 980 for the immediate metro area.
Good luck to 104...ahem...980 the Game and Urban One! Oh, and Hail To The Redskins!
My guess is, for that price it has to come with a long-term contract for being the flagship “originating” station of the Redskins Radio Network...even though most will end up listening to the game on 105.9 and switch to 106.7 for pre/post game coverage with this setup.
Now that Urban One owns 980, my money is going on all-sports on 104.1 in the next few months. They may not be able to do Redskins play-by-play until 2019 due to the contract with WMAL, but it’s a fairly good bet. Gospel music commercially is a difficult format to grow or at least not have declining revenues these days. Sports, when done right, can be a huge cash cow...
For those who remember about 10-15 years ago, 104.1 was supposed to be the home of Daniel Snyder’s “Game” format. He made the mistake of letting the public know the selling price before it closed...Radio One offered more than Snyder would and took the station. Snyder was forced to put the format on two distant rimshot FMs and 980 for the immediate metro area.
Good luck to 104...ahem...980 the Game and Urban One! Oh, and Hail To The Redskins!