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  1. #11
    Quote Originally Posted by partymarty View Post
    Big A. I disagree about WUBE. They are so vulnerable. It's a shame nobody wants a fight anymore. It's an 18 month (and, yes expensive, takedown.)
    You're the same guy who thinks WLW is in trouble, right? Most of Cincinnati seems to disagree with you.

  2. #12
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    Quote Originally Posted by TheBigA View Post
    You're the same guy who thinks WLW is in trouble, right? Most of Cincinnati seems to disagree with you.
    Yeah, WLW that bills 25% more than the #2 biller in the market.

    And the #2 station is WUBE, with 30% higher billing than the #3 station and a position and cash flow that allow it to very effectively deter competition.
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  3. #13

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    WLW is suffering through it's worst ratings since the mid 90s. It's sloppy and way too old. Have you seen the median age? The former can be fixed...and you can hear that someone is now paying attention. Fresh imaging, not as many book author tours. The only way to fix the aging demo is a full signal FM. You have the most expensive to produce product on the least desirable medium. Yes, Radio is the perfect job for a "C Student".

    As for WUBE. Kudos to them for being mostly live and local. And along with WGRR are the most plugged into the community, but again, they are underperforming the lifegroup potential by a not insignificant number. I stand by my comment that it's an 18 month takedown. I also understand no current owner in the market has the resources or stomach for that fight.


    Pile on..

  4. #14
    Quote Originally Posted by partymarty View Post
    The only way to fix the aging demo is a full signal FM. You have the most expensive to produce product on the least desirable medium.

    The goal is to make the most money, not get the best ratings or have the youngest demo. If WLW can bill the most money in Cincinnati, then everything else doesn't matter.

    Also, putting aging product on FM just moves that aging demo to FM. Nothing more. Ask the folks at WMAL-FM in DC. Or WVXU/WGUC Cincinnati.

  5. #15
    Quote Originally Posted by TheBigA View Post
    The goal is to make the most money, not get the best ratings or have the youngest demo. If WLW can bill the most money in Cincinnati, then everything else doesn't matter.

    Also, putting aging product on FM just moves that aging demo to FM. Nothing more. Ask the folks at WMAL-FM in DC. Or WVXU/WGUC Cincinnati.
    Does that go for sports programming, too? If not, why did WFAN put a full simulcast on FM? Just to break through the office building brick-and-steel/computer noise barrier?

  6. #16
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    Quote Originally Posted by partymarty View Post
    As for WUBE. Kudos to them for being mostly live and local. And along with WGRR are the most plugged into the community, but again, they are underperforming the lifegroup potential by a not insignificant number. I stand by my comment that it's an 18 month takedown. I also understand no current owner in the market has the resources or stomach for that fight.
    .
    I looked at a couple of comparable markets and WUBE wins on ratings share, revenue share and power ratio. The 4 rimshot / suburban country stations have almost a 5 share, but very little revenue.

    Lousiville. WAMZ. Lower share, lower power ratio, lower percentage of market revenue. WQNU has an even lower power ratio and much lower share.

    Indianapolis: WLHK. 33% lower power ratio, lower share, lower percent of market revenue. WFMS has less than half the power ratio in this market that WUBE has in Cincinnati, and its percentage of market revenue is consequently lower.

    Both of these markets have a slightly higher aggregate country share which is a normal happening when there are two or more reasonably decent signals in a format. When one goes away, the shares don't all migrate to the survivor (in any format, for that matter). So, were either of the competitors in Indy or Louisville to leave the format, the resultant shares and revenue would be, at best, comparable to that of WUBE.

    So taking a viable signal, wiping the existing client base and going against WUBE would be so expensive that there would likely be no return on investment for two years, and then it would depend on dealing a severe blow to WUBE. I think WUBE will invest in fighting off any new challenge and that will make the new station's job very costly and difficult.
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  7. #17
    Quote Originally Posted by CTListener View Post
    Does that go for sports programming, too? If not, why did WFAN put a full simulcast on FM? Just to break through the office building brick-and-steel/computer noise barrier?
    Sports talk is a very different format than conservative talk. In many ways. If WLW was sports talk, yes they should move to FM.

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