I beg your pardon. I'm mortified! I could swear he died in 1969!
He died in September, 1970.
As for my comment, Hendrix's music was close enough to the 70's to be included in that era, as much of it was still recurrent during that decade and heavily played as such.
My statement still stands. When I tune in KISW and hear the same music that was already old 30 years ago, I turn the dial or just turn the radio off. There is plenty of new music that they could play more often, and the recurrent bin could have more recent stuff (they do play Soundgarden, AIC and Pearl Jam a lot, naturally, as they are Seattle bands), like KVRQ did.
Obviously, KISW's format is working, they are high in the ratings. Ain't broke, don't fix it. I get that. But today's ain't broke might need fixing tomorrow, and maybe by then the format will have aged out so much it will be too late. I hope I'm wrong, as I grew up with KISW. But like I said, I just don't listen to them much anymore.
I don't want to hear Queen or Led Zeppelin or Hendrix songs on a 'current' rock station, esp. songs I already heard eight million times. Maybe their audience does. Fair enough.