Boston Radio Ratings April 2018
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Thread: Boston Radio Ratings April 2018

  1. #1

    Boston Radio Ratings April 2018

    https://ratings.radio-online.com/cgi-bin/rol.exe/arb013
    WXKS FM #1 again.

    WEEI FM bounces back from the Spring Training Blahs.

  2. #2
    Methuselah's Avatar
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    RKO starts to tank as Krazy K0000000nah returns from vacation....
    I'm not a broadcast radio industry professional (PG/DB by day, HA by night), but, I did stay at a Holiday Inn Express one evening. Now working FT8 on 20/40/80m!

  3. #3
    Quote Originally Posted by Methuselah View Post
    RKO starts to tank as Krazy K0000000nah returns from vacation....
    but but but...three years ago he said he would be going national in six months...baaaaaaaaybeeeeeeeeeeee...the ratings are through the roof (in an alternate universe maybe)

  4. #4
    WBUR passed WBZ-AM?

  5. #5
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    Quote Originally Posted by leegart3 View Post
    WBUR passed WBZ-AM?
    They are in a statistical tie in 12+, just as they have been a number of times recently.
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  6. #6
    Quote Originally Posted by DavidEduardo View Post


    They are in a statistical tie in 12+, just as they have been a number of times recently.
    My guess (without looking deeper at the numbers), a statistical tie where one (wbz) dominates by cume...and the other (WBUR) has a TSL that WBZ could only wish for. ;-)

  7. #7
    Quote Originally Posted by Wimmmex View Post
    My guess (without looking deeper at the numbers), a statistical tie where one (wbz) dominates by cume...and the other (WBUR) has a TSL that WBZ could only wish for. ;-)
    I'd bet that's true. NPR stations tend to have high TSL, somewhat a function of the older demo. But also a function of no commercials.

  8. #8
    Quote Originally Posted by TheBigA View Post
    I'd bet that's true. NPR stations tend to have high TSL, somewhat a function of the older demo. But also a function of no commercials.
    What was the old WINS slogan... give us 10 minutes, we'll give you the world... or something like that.

    WBZ's news wheel isn't much more than that, before it repeats itself.

    Outside of updated traffic reports, what is the reason to listen to WBZ for more than 20 minutes?

    One Kars 4 Kids spot will cut the TSL to near nothing....

  9. #9
    Quote Originally Posted by MRBIboredop View Post
    What was the old WINS slogan... give us 10 minutes, we'll give you the world... or something like that.
    Well it used to be 22 minutes. But attention spans have gotten smaller. At least mine has.

  10. #10
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    Quote Originally Posted by TheBigA View Post
    I'd bet that's true. NPR stations tend to have high TSL, somewhat a function of the older demo. But also a function of no commercials.
    I'd also say that it is a function of longer form programming.

    I looked at the data for San Francisco, where KQED in April in 12+ got a 8.7 to KCBS's 5.4. Yet both stations had nearly identical cume, meaning that the difference is exclusively TSL.

    KCBS is constructed on the base of the original Westinghouse "Give us 22 minutes..." as are nearly all all-news stations today. So by design, listening is going to be for shorter periods of time. It's intentional and works to the commercial model of optimizing both reach and frequency.
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