Chicago Stations should have more HD subchannels - Page 2
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Thread: Chicago Stations should have more HD subchannels

  1. #11
    Quote Originally Posted by TheBigA View Post
    Lots of content. WBEZ wouldn't have to do anything local. NPR can't pay for it, but there wouldn't be a staffing cost for BEZ. Most stations run them automated.
    More content that an audience smaller than the small audience the main station attracts would listen to? Not much of an incentive.

  2. #12
    HD is a pretty small market. Not many cars have HD receivers built in. I'm not sure this is ever going to change unless most automakers put HD receivers in most cars.

  3. #13
    Who has an HD Radio to listen to any of it on? It's an obsolete, failed technology that's been superseded by internet streaming (see also: Sirius/XM Satellite Radio).

  4. #14
    Quote Originally Posted by PaulKTF View Post
    Who has an HD Radio to listen to any of it on? It's an obsolete, failed technology that's been superseded by internet streaming (see also: Sirius/XM Satellite Radio).
    My car came with HD standard. So that's easy. The technology isn't any more obsolete than AM or FM.

    Sirius is fine for people who want to pay an extra monthly bill. That's not me.

  5. #15
    Seems that the only people complaining about HD are DXers or people with some attachment to a fringe signal not targeted toward their market. That can't be more than 5 percent (and even that might be generous) of the total audience in a given market. I have two HD2s that I regularly listen to. They're on 92.5 and 102.9. If there was anything on 92,3, 92.7, 102.7 or 103.1 that I used to receive before those stations turned on their HD units, I have no recollection of ever listening to it.

  6. #16
    Quote Originally Posted by TheBigA View Post
    Interesting that WBEZ hasn't entered the HD area yet, given the support they'd get from NPR if they did.
    WGN Radio hasn't entered the HD either

  7. #17
    Hubbard really is not big into HD sub programming. 100.3 had a few HD-2 formats under Bonneville but it had little effort. CBS-Entercom is big with HD-2, HD-3 and even HD-4 out east but not here. No idea why.

  8. #18
    Quote Originally Posted by JeremyAndrews View Post
    Hubbard really is not big into HD sub programming. 100.3 had a few HD-2 formats under Bonneville but it had little effort. CBS-Entercom is big with HD-2, HD-3 and even HD-4 out east but not here. No idea why.
    Even Entercom Detroit has several HD2 and HD3s on their stations

  9. #19
    Quote Originally Posted by staggmovie View Post
    WGN Radio hasn't entered the HD either
    WGN has HD on for a very brief period. Then shut it off and never turned it back on. As have most of the AM's nationwide save for legacy CBS stations. From an engineering standpoint, it was doomed from the start. The side-carriers were underpowered to match that of the analog main signal. Problem is too, that those side carriers were also on adjacent channels and stations. Those far also created problems with distant reception.

  10. #20

    HD Subcarriers (HD-2, 3, 4)

    You need to have content which the public wants and will seek it out. Those stations which have employed translators to get their HD-2 formats into the the analog realm have found them to be many times viable. And some have used the HD-2 to broker out the time to those translator owners. Iheart and EMF has a couple deals here where each supplies programming to the other's translators. But again, it's the content which matters.

    Some content is so niche that there is no sustaining commercial mechanism and they just fade away. Never mind there are some significant technical and business matters which need to be addressed by the host station. Is it worth the effort when the DTS (or who ever owns HD's patents today) takes 3% off the top for license fees of all sub-channel revenue. For stations which simulcast other co-owned stations to extend their reach, there is a lot of legal banter as to whether the 3% applies to the total station revenue of the relayed station. And that's before all other music licensing fees now totaling something more than 7% between all rights holders agencies (both performance and composers).

    So station only net's 90% of every dollar earned before all their expenses. In many instances, that 10%, or even 3% margin makes or breaks the operation. More often, it breaks the operation. Especially in more marginal markets.

    So...the reality is, as someone else put it, HD is a lot like AM stereo. Lots of potential, but a lot of fizzle in the end. I can go on and on...but...

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