Dana Hersey, Mugs McGonagle out at North Shore 104.9
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Thread: Dana Hersey, Mugs McGonagle out at North Shore 104.9

  1. #1

    Dana Hersey, Mugs McGonagle out at North Shore 104.9

    https://radioinsight.com/headlines/1...thshore-104-9/ WBOQ 104.9, adult contemporary North Shore 104.9., has cancelled morning show with Dana Hersey and Mugs McGonagle. Hersey was known as announcer for WSBK TV 38 and WRKO and is still heard on the syndicated Howie Carr Show.
    https://patch.com/massachusetts/beve...am-drive-hosts
    Last edited by raccoonradio; 05-11-2018 at 07:55 PM.

  2. #2
    Not the first time a popular host was blown out of there... ask Jacky Ankeles

    http://www.salemnews.com/opinion/let...9af5bdb01.html

    Dana and Mugs probably sold well to us older folks, but I doubt they translated well to the younger P1 the format change was trying to attract.

    Plus the 2 of them probably were a drain on the payroll budget.

    It is house painting season so Mugs can devote his effort to his other profession.

    Dana can now spend more time in Maine.... he was down to 4 days a week in the summer anyway...

    Besides Dana is 70 years old..... time to hang up the alarm clock and stick to voice over work

    and Kevin James McGonagle looks a lot older than he sounds
    Last edited by MRBIboredop; 05-11-2018 at 08:46 PM.

  3. #3
    Agreed about demos and payroll cost.
    Saw Mugs intro a Blues Brothers revival band at Cabot Theatre.

  4. #4
    Quote Originally Posted by raccoonradio View Post

    WBOQ 104.9, adult contemporary North Shore 104.9., has cancelled morning show with Dana Hersey and Mugs McGonagle.
    Has anyone here on this board heard the show with Dana and Mugs? How was it?

    I thought the owner was enamored with having Dana host mornings...who must have made it easier to sell local advertising...as everyone knows Dana Hersey ("We'll have Dana Hersey read your spot / endorse your product/restaurant.")

    Although I heard he can't (won't) run his own board....and had to be out the door every morning at 9:30-9:45.....and wouldn't work on Fridays.

    Maybe they felt they needed a morning guy who could give his full attention to the show, go out on sales calls when needed, and be more active in community events?

  5. #5
    It was OK but better suited to oldies.They want to save money.Would guess a new local host coming...a syndie show would not be true to the "keep it local" slogan...yes I think they do run some birdfed stuff but not in AMD?

    Hersey known for TV38. Entercom stations moving into the old 38 bldg if not already there (I believe EEI AM/FM and AAF would leave Guest St...then there's MJX, WBX, ODS...from the 38 building, Sports Hub going to Dorchester, ZLX to Medford)

  6. #6
    Quote Originally Posted by Wimmmex View Post
    Has anyone here on this board heard the show with Dana and Mugs? How was it?
    I listened frequently, up until about a year and a half ago when Dana started making derogatory statements about my union and former co workers.

    I'd rather listen to Phlash Phelps on Sirius X Sixties on 6 anyway.

    But as for Dana and Mugs, it all wasn't a bad product, but it was not ready for major market prime time.

    My biggest turn off, as far as segments went, was the crunchy granola crap with the mid day host Downtown Katherine Brown.... I don't need a lecture on healthy living from a effn DJ, it went way too long and was a real turn off.... and I turned it off trust me.

    But the daily reports looking out the window of their station of the goings on at the North Beverly train station were riveting.....

  7. #7
    Lindsay Robbins is on this morning in their place

  8. #8
    Quote Originally Posted by raccoonradio View Post
    Lindsay Robbins is on this morning in their place
    I thought it was Meryl Goldsmith.... also heard afternoon's on 98.7 WBVY

  9. #9
    Same person diff names?
    >>Amesbury, Massachusetts Afternoon Drive Radio Announcer 98.7, The Bay WBYY/Binnie Media
    View Meryl Goldsmith / Lindsey Robbins' profile on LinkedIn, the world's largest professional community. Meryl Goldsmith / has 11 jobs ...

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