MVB13
Star Participant
I doubt that because they literally just changed formats to this plus it is doing well in NJ and LI their audience much like Country is in the suburbs as is PLJs.
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ALT 92.3 Gets SVP/PD + Midday Host
- Thread starter pjc1961
- Start date
Personally I don't like the new sound of ALT 92.3 but it makes sense in such a cume driven market to be more familiar with the increased gold. I think you need to give the new pd 6 months to see how it all plays out. There is not needless active rock on ALT so this is far from any K-rock formation.
I'd just like to understand how the argument has been made that ALT is hitting key demos so it likely to be a money maker yet when down in Philly 104.5 a few years ago was top 3 in every adult demo and yet it was the lowest biller of the full market signals there. Is there a nicer perception of the so called NYC hipster Vs. the Philly one with the agencies?
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